From $6k to $13k Revenue In One Month?
Wanted to share a few learnings from almost doubling revenue from $6k to $13k in one month...
First, revenue is coming from three sources:
- Service revenue: we run podcasts for SaaS businesses
- Advertising revenue on our site/podcast
- Affiliate revenue on the same site
We had an increase in each of the three sources, with the biggest increase coming from service revenue where we added three new clients in one month.
How?
Two from cold outreach (one Facebook, one Linkedin) and the other from networking. These businesses pay a monthly subscription between $1-2.5k based on the amount of podcast episodes we deliver.
We secured our first advertiser on our podcast in the first month, this business is also one of our clients so a sweet cross sell ;) They are paying $750 per month for podcast shout out and links in the email to the full list.
And finally, we got lucky with a $790 SEMRush affiliate sale through our site... someone must have bought a big package!
Anyway, I hope that shares a little behind the scenes and hopefully adds value to anyone else in a similar position :)
(I share more in our podcast here: https://saasmarketer.io/saas-marketing-strategy)
and
Not sure, what you are exactly doing and charging for?
After listening to an episode of your podcast, I've joined your Facebook group not long ago. Currently, I am building my affiliate program listing site: https://afftable.com/. It will be launched next week. When you said you secured the first advertiser on your podcast, how did you find it?
Also, how did you come up with the price of $750 / month? I am also thinking of ads to monetize my site. But I don't know how to make the rate card.
Hey Benny!
Sure so our first podcast advertiser was actually also a service client: document360.io. I simply pitched the founders on sponsoring in one of our weekly meetings as I guess he likes us! We also got them as a client through our blog anyway so they have been following us for a while.
I would probably just do cold outreach with a really good deal "as the first sponsor". Say you only have a spot for one sponsor and you will be happy to lock in the first price for 2-3 months... after that, you can't guarantee anything ;)
Pricing was largely arbitrary lol, I would pick something on the low side to start with but then increase with each new sponsor and as traffic grows.
Hope that helps and let me know if you have any other questions.
Thanks
Tom
After looking at your site, I would just go cold to the all of the businesses that you list, starting with the one with the most clicks...
The outreach can state how many clicks you have sent them and ask them if they want more affiliates?
Thanks for your suggestions! I'm trying to launch on PH today. Cold outreach sounds good. Almost every program posts the email of the affiliate program manager. I can reach them easily.
Nice!