From AI doodle to real brand: Fileo gets its first proper logo

When I started Fileo, I just asked ChatGPT to generate a logo.
It was quick and filled the empty spot on my landing page… but it looked generic and gave me zero brand recognition.

I finally invested in a proper designer. The difference? Huge.
For the first time, Fileo actually feels like a real product.

Lesson learned: even early on, branding matters more than I thought.
It’s not just about looking nice – it changes how others perceive your project (and even how you see it yourself).

If you’re curious, you can see the new logo on fileo.io (or just check my profile picture here 😉).

How do you handle branding in the early days?
DIY, AI tools, or straight to a designer?