From blue screens to 34% conversion: my weekly indie builder update

Hey Indie Hackers 👋

Here’s what I shipped this week as a solo dev working on Talanoa, a new kind of email client:

Finally got my Windows build signed and trusted through Azure
(no more "Windows protected your PC" nightmares 😅)
Collaborated with a great copywriter on:
• A reactivation campaign for my waitlist
• A smooth onboarding email flow
• A cold outreach sequence for CMOs
Switched from Cloudflare to Simple Analytics
and discovered a 34% download rate from desktop users
Finalizing Flathub packaging for Linux, to support every OS with a clean install/update process

I wrote a full breakdown of the week and shared some numbers here:

Would love to hear how you’re tackling onboarding, trust, or metrics tracking right now too!