From CRO Consultant to No-Code Builder: How I Turned 9 Years of Experience Into Optimi
Hey everyone,
Running a small business is hard enough without having to hand over thousands to agencies just to figure out why your website isn’t converting. Most sites leak sales, but fixing it usually means:
- Paying for audits you don’t fully understand
- Endless trial-and-error with your copy
- Competing against bigger players with bigger budgets
That’s the problem I’ve been helping businesses solve for 9+ years as a conversion rate optimisation consultant. And now, I’ve built a tool with Base44 to make the whole process smarter, faster, and way more affordable.
It’s called Optimi – a platform that:
✅ Audits your site for conversion issues
✅ Runs competitor + market insights on a monthly basis so you always stay up to date with competitor movements
✅ Rewrites your landing pages with stronger copy that pulls on the consumer psychology strings
✅ Helps you generate landing page funnel strategies & writes the pages for you
✅ Deep dives into voice of customer research so you know exactly what will trigger your customers to purchase
I built Optimi using Base44, and honestly I’m blown away by how quickly I could take this from idea → working MVP.
The best part? It’s free to try for 14 days, no credit card needed.
👉 https://optimi.studio/
If you’ve ever wondered why your website traffic doesn’t translate into sales, Optimi was built to fix exactly that.
Would love feedback from fellow no-coders on both the product and the build process. 🚀
The hardest thing about B2B is that you're often selling to someone who didn't budget for your category. They need the result you provide but never planned to pay for it.
The products that win here usually create a new budget line (by being categorically new) or steal from existing budget by making the ROI comparison obvious. Which of those are you trying to do?
Great transition story — turning deep experience into a product is one of the most compelling ways to build something that actually matters.
From a validation and repeated value perspective, one thing that often separates a nice idea from a useful tool is whether you can see behavior change or workflow improvement in early users — not just installs or signups.
For example: do people stop using their old way of working because your Tool becomes easier/clearer? Do they come back and build the next version of their workflow with it?
Curious — as you moved from consulting to building Optimi, what was the earliest user behavior signal that told you this tool was solving a real pain worth scaling?