For the last few years, I’ve been building premium websites, growth systems, and brand platforms as a service business.
Clients loved the work…
But every project was different. Every solution was custom. And every month started from zero again.
Recently I realized something that hit me hard:
👉 Services make you solve the same problems repeatedly
👉 Products make you solve them once — and scale the solution
So I’ve decided to make the hardest — but most important — pivot of my life:
🎯 I’m turning my service experience into a product.
Not by guessing. Not by chasing hype.
But by studying the problems that kept repeating across clients:
unstructured lead capture
inconsistent follow-ups
no growth visibility
reactive marketing instead of proactive systems
Those patterns are now becoming my product roadmap.
🧠 What I’m doing right now
Instead of jumping straight into a big SaaS build, I’m starting smaller:
productized templates
repeatable growth workflows
automation kits
mini-systems for real-world businesses
If people find value → I scale it.
If not → I adjust fast.
🚀 The Goal
To build something crafted, premium… but scalable.
A system that helps businesses grow — without needing an agency behind every step.
I’m sharing this publicly so I stay accountable.
If you’ve made this pivot before (or are trying to)… I’d love your advice.
What was the biggest mistake or breakthrough in your service → product journey?
Let’s build in public 🫶
This is the right sequence. Service work gives you the pattern library that most product founders have to guess at.
The key insight you've already landed on: those recurring problems across clients aren't just pain points - they're market validation. You've basically done customer discovery 100x over without calling it that.
One thing I've seen trip up service-to-product transitions: over-building the first version because you know all the edge cases. The temptation is to build the complete solution you'd give a premium client. But the productized version needs to solve 80% of the problem with 20% of the complexity - at least at first.
Starting with templates and workflows is smart. They let you test packaging and pricing without committing to a massive build. If one resonates, you've got your feature set for v1.
Following along - curious which problem pattern you'll tackle first.