From Dive Instructor to SaaS Founder: Eliana Jordanās Remote Journey
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Eliana Jordan is a former dive instructor who transitioned into software development and ultimately into building her own location-independent SaaS products. Now living in warm coastal regions where she can dive or kitesurf, she spends her days coding, shipping quickly, and refining the art of bootstrapping.
Over the past two years, Eliana has focused on launching products that solve her own frustrationsāoverpriced SEO tools, slow SaaS boilerplates, and the endless search for quality diving courses. In 2025 she released three projects: SEOZast, a lightweight SEO tool for founders; PeerQuik, a Next.js boilerplate designed to help solo builders launch SaaS products rapidly; and Be Underwater, a platform that helps divers discover courses and book experiences without the usual hassle.
Her approach centers on building for herself first, skipping heavy market research in favor of firsthand insight. Growth has been driven almost entirely through organic channels: X, YouTube tutorials, short-form video, and direct outreach. Be Underwater onboarded 100 dive centers through cold emails alone, while SEOZast gained its first paying users within a week.
Despite modest early MRR, Eliana continues to iterate, expand features, and experiment with new ideasāproving that momentum comes from launching fast and building in public.
Read the full story
https://www.fakemayo.com/p/elianas-path-to-location-independent-saas-success
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