From hospitality to growth agency making $3M/yr

After a successful career in hospitality, Brady Lowe started a growth agency called Taste Network, along with two entrepreneurial programs designed to help founders scale.

Today, this ecosystem is bringing in $3M/yr.

Here's Brady on how he's doing it. 👇

Starting in hospitality

I started in hospitality. I was about to get the nod to run a $2M wine program within a year of moving to ATL, but it fell through and I didn't get the job. So, I started Taste Network instead. That evolved into Cochon555, a 20-city culinary tour that paid over $1.2M to farmers and introduced 100,000+ consumers to heritage food.

And today, I run Taste Network as a growth agency for entrepreneurs in hospitality, culinary, and events, while also coaching through NEXT10 and Accelerator — programs designed to help leaders build clarity, systems, and community around their vision.

I got started because I saw a gap between passionate food creators and the systems they needed to thrive. My mission has always been to make sustainability sexy and scalable — giving family farmers, chefs, and entrepreneurs the clarity and tools to build profitable, purpose-driven businesses.

We hovered at $2M/yr for about 15 years. Now, we are at $3M/yr and aiming at $4M.

Three models and a stack

Here are our business models:

• Taste Network runs as a full-service growth agency paired with high-ticket coaching.

• NEXT10 is a $4.5k–$10k program for entrepreneurs ready to scale.

• Accelerator is a $2.5k/month done-with-you model for operators who want systems and accountability.

I've noticed that our revenue grows when we stay consistent with content, clarity, and community building.

And here is our tech stack:

• GoHighLevel

• Flodesk

• Instagram

• Zoom

• Loom

• Google Suite

DMs and relationship equity.

Outbound DMs have been huge for our growth. Every day, we engage directly with prospects using our Sell by Chat playbook — qualifying leads, running structured follow-ups, and escalating to strategy calls when there’s a fit.

On the inbound side, we build credibility through community, stages, and content that speaks to real operator problems.

Here's the biggest thing you need to know: Relationship equity comes first!

How to scale with clarity, systems, and community

I see three pillars in business: clarity, systems, and community.

Together, clarity, systems, and community form a loop. Clarity defines your North Star. Systems operationalize it. Community reinforces it. When leaders design around all three, they build brands that outlast trends and marketing fads.

At NEXT10 and Accelerator, that’s the work we do: helping entrepreneurs install clarity through vision documents, standardize their execution with SOPs and CRM-powered playbooks, and expand their influence through community-driven events that deepen reputation equity. This is where most people get it wrong — they chase traffic, PR, or paid ads too early. But with clarity, systems, and community in place, every investment compounds instead of leaking. That’s how you build something that not only grows, but endures.

Let's dive deeper into each one.

Clarity creates momentum

When I turned 35, I first learned the concept of a North Star strategy.

Before that, I leaned on business plans. Business plans gave me a roadmap, but they didn’t give me conviction. A North Star gave me a roadmap too, but it also told me why it mattered and how to align a team around it.

Without it, my projects lost direction, my teams lost confidence, and my bank account reflected that lack of clarity. With it, everything clicked: Decisions became faster, opportunities became easier to evaluate, and people were inspired to move in the same direction.

That’s the first pillar: Clarity creates momentum.

SOPs move you from firefighting and scaling

The second pillar is systems. In hospitality and events, I learned early that you can’t scale chaos. If you do something more than once, it deserves a playbook. In kitchens, it’s a recipe; in growth, it’s an SOP.

At Taste Network, we call this “turning messy wins into repeatable systems.” Every DM conversation, client onboarding flow, or live event operation can be captured into a playbook.

Systems aren’t just about efficiency — they’re about consistency. Consistency builds trust, and trust converts visibility into revenue. When leaders adopt this mindset, they stop firefighting and start scaling.

Customers becomes stakeholders

My third pillar is community.

Community is what makes the brand resilient. I proved this when I built a 20-city culinary tour hosting 20,000 guests annually for 13 years. That movement wasn’t just an events business — it was a living ecosystem. And when I exited, the community carried the brand beyond me as an individual.

That’s the lesson: Community-driven events aren’t a “nice-to-have,” they’re the equity that protects a brand through storms. Whether it’s 50 people at a pop-up or 5,000 at a festival, the right experiences turn customers into stakeholders in your story.

Hard learnings

Selling a company taught me the hard way that contracts are worthless without the financial and mental resources to enforce them.

Keep that in mind.

Two big and easy wins for any founder

Two things have been hugely advantageous to me.

First, North Star visioning. I already mentioned it, but it bears repeating. It's a process to visualize where you’re going 3–5 years out, then build agreements and systems backward from that future state.

You need to know where you’re going and who you’re becoming.

Second, investing back into myself. I reinvest 15% of all revenue into coaching and systems. That decision has accelerated growth more than any single tactic. If I were starting over, I'd do this earlier in my journey.

What's next?

I plan to scale NEXT10 and Accelerator into the go-to growth platforms for hospitality and experience-driven founders. My focus is to build a global network of operators who are aligned on systems, sustainability, and community, while doubling down on the digital storefront so more entrepreneurs can win at scale.

You can visit tastenetwork.com or DM me “Vision” on Instagram to unlock my North Star playbooks.