We recently worked with Flipp Official, a domain marketplace focused on buying and selling domains.
Like most early-stage marketplaces, the challenge wasn’t the product—it was visibility.
Even with a solid platform, they weren’t getting enough organic traffic or consistent search exposure to attract buyers and sellers at scale.
After reviewing the site, a few key issues stood out:
• Low organic visibility for commercial intent keywords
• Weak backlink profile for a competitive niche
• Limited SEO structure around marketplace pages
Instead of chasing random traffic, we focused on building SEO around intent-driven searches.
Our approach included:
• Targeted keyword research for “buy/sell domain” intent
• High-authority link building to improve trust signals
• Technical SEO improvements for marketplace indexing
• Structured SEO analysis to guide growth decisions
The goal was simple: make the marketplace discoverable where buyers are already searching.
Full case study here 👇