From MVP to #2 on Product Hunt: Real Talk About What Actually Works
Hey Hackets! We built our MVP in a month and just launched Migroot on PH (spoiler: Product of the Day #2). Instead of generic advice, here's the real, practical stuff I wish I knew before:
Coming Soon Page Strategy Get 200+ subscribers before launch. This isn't about gaming the system - it helps PH support team understand your product has genuine interest. Worth the effort.
The Feature Check Nobody Talks About Check if you're featured 24h before launch. Seriously. Without being featured, you can't compete for Product of the Day. I've seen amazing products fail because founders didn't know this simple step.
Community Matters Being active in PH and founder communities isn't optional. Real relationships > last-minute outreach. Always.
Success Ready Our big miss: We hit #2 but weren't ready with press materials. Got quoted with unprepared responses (oops). Don't be us. Have your PR kit ready.
Thank You Strategy Prepare personal thank-you messages with your social links. Turns out, launch momentum can fuel sustainable growth if you handle it right.
These aren't theoretical - they're lessons from our trenches to yours. Building in public is humbling.
Would love to hear your launch experiences
Migroot's success on Product Hunt (PH) is a prime example of the real, nitty-gritty strategies behind a great launch. Building an MVP in just a month is impressive, but what really made the difference was the practical approach: starting with a coming soon page to build anticipation and attract subscribers, checking if the product was featured 24 hours before launch, and engaging actively in the PH community rather than relying on last-minute outreach. The success was also due to being prepared, including having press materials and personalized thank-you messages ready to capitalize on momentum. These lessons underscore that success on PH goes beyond the launch itself—it’s about building genuine relationships, being prepared, and making the most of the momentum you create.