From prototype made with no-code to raising €10 million

Hi,
Katt here from No-Code Exits
This week I digged into the story of an impressive no-code health startup this week.

Learn how:
👀 To find ideas by ‘stealing’ what works in other markets
✨ To validate your acquisition funnel
🙌 to use no-code + custom code

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The year is 2019. Jules Marcilhacy has an idea for a business. He is inspired by the **personalized supplement subscription model **that is very successful in the US and wonders if it could work in Europe.

With a background in e-commerce startups, he has the growth and operational skills but **misses the technical skills **to build a product from scratch. Luckily, he previously used Bubble after someone introduced him to the platform. So together with a friend he sketches out the idea and starts building a prototype over the weekend.

After 2 days, he has a **functional homepage and a customer onboarding questionnaire **that gives the user recommendations. The users answers questions about his objectives (energy, stress, digestion...) and lifestyle habits (sport, nutrition...) in order to obtain recommendations for food supplements adapted to his needs.

But this is just a fraction of what they need to turn it into a real functioning business. At that point however, it doesn't matter. He sees this as a way to validate demand and test their acquisition funnel.

"We shared it on social media and saw that there was a lot of interest. The conversion rate was much higher than what we expected"

3 month deadline

Jules and Hugo decide the idea has potential and give themselves three months to launch the full business. They set to work on the product and operational side like creating the Cuure brand, sourcing products and design packaging.

Because of their personalised approach with recommendations they can't use a classic e-commerce platform like Shopify, they need a custom interface. They see 2 options.

• The first one is hiring a developer but they don't have the resources for this.

• The second one is to keep building in Bubble. Jules liked it so that is what they do.

He creates the first version of the personalization algorithm using workflows on Bubble. Three months + social media marketing later and Cuure makes its first sale --- a 30-day subscription.

Angel investors

Six months after they start working on the project, Cuure raises a round of funding from angel investors. They hire a small team but Jules keeps building in Bubble.

Adding improvements and new features to Cuure's website with Bubble is only taking up 20--25% of Jules his time. So it gives him plenty of time for his responsibilities as co-founder and COO. He sees it as a huge gain to be able to handle both roles.

The team focuses the next year on operations. Revenue grows to over €100,000 a month. In July 2020 Cuure raises a €1 million seed round. They buckle down on growth. In September 2022 they raise €10 million Series A. Today, Cuure has over 30 employees and 100,000 subscribed customers across Europe.

Hybrid stack

From the start Bubble enabled them to be agile and iterate their product fast.

"We sat down in the morning to look at user sessions from the day before. We could see where the friction was, iterate to reduce that friction, and update the site instantly."

Although their tech stack has grown to accommodate their specialized form of personalization at scale. The more complex services of the platform are built independently in code and connected to the Bubble interfaces.

Simple products and internal tools are still built with Bubble. For example an user interface for the team to update offers and content on the website in sync with what was happening in the logistics center.

That was it for this week. Check Cuure out here.

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