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From side script → early users → real feedback (update on my SaaS journey)

A few months ago I built a small internal script to handle lead scraping and personalization for my SaaS.

I just wanted to save time, not start another project.

Then I shared a post about it, and a bunch of people DMed asking to try it.

Cleaned it up a bit, added a quick UI, and gave access to a few testers.

Now a handful of them are using it every day and pulling 500+ verified leads/day.

Seeing something that started as a random script actually help people has been kinda surreal.

The best part has been the feedback though.

People are using it in ways I never expected, and it’s helped me figure out what actually matters before wasting time overbuilding.

Right now I’m mostly refining that balance between automation and human touch.

AI can do a lot, but when it tries to replace all the human parts (the offer, the timing, the tone), reply rates die fast.

Still early days, but it’s been cool to see it take shape.

Trying to figure out how much feedback to act on vs how much to trust my own gut right now.

Anyone else been through that early feedback chaos? How did you handle it?

posted to Icon for group Building in Public
Building in Public
on October 18, 2025
  1. 1

    I’ve been in that grind of chasing leads like you, so your razor-sharp breakdown of the Builder’s Dilemma and those 500+ verified leads/day is a serious win. Huge respect.

    You’re spot-on about the human touch killing reply rates if it’s off, but the real gap isn’t the amount of touch, it’s the precision of the financial promise.

    Automation can streamline finding leads and sending messages, but if your copy lacks a Zero-Risk Reframe that turns those leads into irreversible financial scale for the client, it’s all for nothing.

    What’s the non-vague financial outcome your final sentence is locking in, and how are you testing its certainty against the tone?

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