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From the Threads post to 5 coffee chats, validating an idea with zero pitch

Lately I’ve been casually experimenting with a lightweight, SNS-driven SaaS idea — and surprisingly, it’s starting to show real signal.


🧠 The idea

What if you treated each piece of knowledge like a dot?

You could:

  • input those dots
  • manage and categorize them
  • connect them across themes
  • and extract them later to generate insights, content, or ideas

Think of it like a creative database for thinking.

No UI. No code yet. Just a concept and a bit of curiosity.


🧪 The experiment

I posted a genuine thought on Threads, reflecting on knowledge management and the messiness of personal insight systems.

At the end, I asked a simple question:

“Would you be open to sharing your experience or how you manage knowledge?”


📈 The response

  • High engagement
  • 5 out of 6 people agreed to a coffee chat next week
  • DMs turned into early discovery interviews
  • People started sharing their internal workflows unprompted
  • Clear patterns emerged around retrieval and synthesis, not just storage

And I didn’t mention any “product” — just framed it as a personal curiosity.


👀 Why this matters to me

This wasn’t even my main project.

My focus right now is Pinggle — a cleaning task management tool.
This was just a side curiosity I wanted to test in public.

But now I’m thinking of exploring:

  • A micro SaaS for dot-based insight modeling
  • A Notion template for early users
  • Or even a small workshop or course around “thinking as data”

💡 Key lesson

Sometimes the best way to attract the right users is to:

  • speak in their internal voice, not product features
  • share reflection, not a solution
  • and invite perspective, not ask for conversion

The best signal often starts with a soft nudge, not a hard pitch.


📌 Takeaways

  • 🚀 Don't wait for an MVP — start with a post
  • 💬 Ask thoughtful questions — people love to share how they think
  • 🔄 Curiosity builds momentum
  • 🧭 Building in public starts with noticing what pulls people in

If you’ve built anything around knowledge systems or creative workflows, I’d love to connect or swap ideas.

#buildinpublic #saas #indiehacker #uxresearch #creatoreconomy #knowledge
https://x.com/zeroj_kim

on July 31, 2025