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From Zero to 4k Github ⭐️ in One Year: Building a Typeform Killer!

Over the past year, my team and I have been on an exhilarating journey crafting Formbricks, an open-source survey toolbox.

The initial vision was to create a pure open-source alternative to Typeform, with the core goal of giving everyone the freedom to run their surveys, understand their users deeply, and retain full control over their data and infrastructure.

Now we have grown to a solid user base, gone through the first batch of the GitHub Accelerator program, and built a GitHub project with nearly 4k GitHub stars — and still growing fast.

Insights from Our Journey:

1. Embracing the Open Source Model:

This is our first foray into building and nurturing an open-source startup, and the experience has been transformative. We've found immense joy in fostering a vibrant community.

The immediate feedback loop in the open-source world is unparalleled. It's fascinating how swiftly and transparently you receive product feedback, a process that often feels protracted and obscure in closed-source environments.

2. Understanding User Needs:

While many loved the idea of an open-source alternative, a significant number expressed the need to survey their users directly within their software products.

The feedback highlighted how crucial in-app surveys can be to achieve higher conversion rates and better user understanding.

3. The Challenge of Perception:

Even with the traction we gained, there was a common misconception. Many equated "open source" with "free," seeking a cheaper or entirely free alternative to Typeform.

While our goal was to provide a powerful open-source solution, sustainability was also crucial for us. It wasn't just about creating free software; it was about creating a lasting and sustainable tool for businesses.

4. Pivoting with Purpose:

To address this challenge, we rolled up our sleeves and conducted numerous user interviews. Speaking to businesses and founders of rapidly growing startups, we realized that there was a need for highly targeted in-app micro-surveys.

These helped to counteract survey fatigue and offered a fresh approach. This insight paved the way for a more distinct value proposition.

5. Iterative Rebuilds are Okay:

Armed with this new knowledge, we undertook the challenging task of rebuilding Formbricks from scratch. The goal? A universal infrastructure that supports both in-app surveys and link surveys.

Always listen to your users, even if it means going back to the drawing board.

6. Open Source Empowers Community:

Our GitHub repository became a buzzing hive of activity. With the support, feedback, and contributions from the community, Formbricks grew faster and better than we'd ever imagined. The encouragement and collaborative spirit of the open-source community have truly been the wind beneath our wings.

If you would like to learn more about our journey or experience building in the open source space I would love to answer you questions 🤗

If you're curious to check out our work or consider contributing, feel free to browse our repository: Formbricks on Github 😊

Oh, and a little announcement on top: We're excited to share that we launched Formbricks on Product Hunt today! If you find the project interesting, we'd appreciate your thoughts and feedback over there: Formbricks on Product Hunt 🚀

To everyone building, iterating, and hustling, keep at it! Your passion and dedication can lead to amazing outcomes. Just hang in there 😅💪

posted to Icon for group Building in Public
Building in Public
on October 31, 2023
  1. 2

    Their journey showcases the incredible power of the open-source community and the importance of responsive adaptation to user feedback in building successful software.

  2. 2

    Achieving such a high number of GitHub stars in a short period is remarkable. It would be great to learn about the developer's journey, the tools used, and the challenges faced. And, I'm also interested in understanding the connection with "Degree Attestation UAE." Does this relate to a specific aspect of the project?

    1. 1

      Thank you 😊
      The tools used are mainly VsCode, Twitter, Product Hunt and Hackernews ;-)
      Main challenge was to find a good niche and product vision to build the first MVP and version in. After we have found this, everything got easier and we were able to constantly improve the product.

    2. 1

      Where do you find the "Degree Attestation UAE"?

  3. 1

    Open source is a great business. Not just you make money but it is satisfying as you are part of a community instead of you and buyer relationship.

    But to have a great open source you need to at least understand how the business work as it is a bit different from normal I sell you buy business. Its more about how you maintain the community and then the money come by itself. And of course you need to be a bit more technical if you want to do open source ( which is advantage as you competitor is lower lol )

    Anyway anybody want to read more about open source business I recommend you to checkout Open Source Project as Business

    1. 1

      thanks for sharing this :-)
      "and then the money come by itself" is a bit oversimplified here, but you described it in the article ;-)
      Building a good business model in Open Source is even harder than in closed source as your paid offering always compete with your free open source product and it's hard to draw the line without sacrificing one of them.

  4. 1

    Pro Tip: You can give end users the option to contact you directly as some people for whatever reason don't like forms. You can add a https://veilmail.io to reveal your email address that is hidden behind a captcha to make sure they are human and not a email scraper or bot.

  5. 1

    Thank you Matthias, I think I'm one of those people that equate open-source with free :), I have some questions, if you don't mind ?

    1. How did you get into github Accelerator
    2. How long did it take you to get here ?
      3.Why formbricks ?
    3. Can you help me checkout out my waitlist and hopeful signup http://thecurator.app/
      Just checked and cal.com uses formbrick, interesting considering cal.com does the same thing to calendly
    1. 1

      :-D sure ;-)

      1. We just saw the announcement, filled out a form and we got accepted :-D It was pretty easy and we just got lucky ;-) But I think our previous traction from the product hunt launch (also number of stars) helped here. They just announced that they will do a next round of the accelerator next year with applications opened soon: https://github.blog/2023-11-02-celebrating-the-first-round-of-github-accelerator-and-whats-next/

      2. We started in May 2023 as a hobby project and developed the first version that we launched 2 months later on Product Hunt. We learned and grew with that but decided end of 2023 to go back to the drawing board, conduct user interviews and did a pivot into product experience management with a complete rewrite of the software and multiple iterations. Launched Formbricks around April and grew the platform since then.
        The Github Stars are mainly from the events Product Hunt + Hackernews launch, Github Accelerator Announcement, Hackathon that got us trending on Github, last ProductHunt + Hackernews launch

      3.1. You mean why "Formbricks" the name or in general? The name because we didn't have money and wanted a .com domain thats still available so we needed to get creative ;-) "form" like in web form or "typeform" and "bricks" because one of our iterations was that we are a toolset of different UI and backend libraries to enable fast form + survey creation + analysis integrated into your app.

      3.2. I'm not getting what your product does based on the landingpage. I think you should focus more on the benefits your product brings (maybe share a screenshot / mockup how it should work) as well as the problem it solves rather than focus on the personas.
      And yeah; the Open Source startup community is very small and we try to support each other if we can and use Open Source alternatives when available :-)

      1. 1

        by 2023, you mean 2022 :), thank you for the feedback on curator, but basically, we help people listen to podcast and share their ideas on it with their friends

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