From Zero to SaaS: How Sev Built Publora in 18 Months
Jakob here š
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In early 2023, Sev Leo was stuck in a job he didnāt enjoy. At 33, with no coding experience, he took a leap teaching himself to code while living in Vietnam with his wife and newborn. Within months, he quit his job to build full-time.
After his first SaaS failed, Sev discovered indie hacking and built Publora: a content creation hub disguised as a social media scheduler. Designed to feel like Medium or Google Docs, Publora saves content automatically, helps repurpose posts, and includes AI tools that learn from your history.
Sev began building Publora in November 2024, validating demand early through Reddit, X, and LinkedIn. He launched publicly in March 2025. Within weeks, he landed his first sale and began seeing steady user growth.
Now at 12 paying customers and 400+ signups, Sev is scaling through SEO, affiliates, and consistent product improvements - all while working his first dev job at a startup to support his journey.
Publora isnāt fully profitable yet, but for Sev, itās a labor of love and a powerful lesson in building, failing, learning, and serving users.
Read the full story
https://www.fakemayo.com/p/how-sev-leo-went-from-zero-code-to-a-growing-saas-in-2-years
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Nice, but I think the social media management SaaS market is becoming too crowded. There are already many social media management tools out there. I don't think there's much scalability left in this niche.
It could be. Let the best SaaS win š