Fundamental you need to know if you want to get paid in $$$$

1. Go for the things customers CAN'T do - Get paid in $$$$

2. Go for the things customers WON'T do - Get paid in $$$

3. Go for the things customers DON'T do - Get paid in $$

4. Go for the things customers ALREADY do - Get paid in $ ONLY

One more way to think about this is

1. Important and Urgent things for customers - Get paid in $$$$

2. Urgent but NOT Important things for customers - Get paid in $$$

3. Important but NOT urgent things for customers - Get paid in $$

4. NOT Important and NOT Urgent things for customers - Get paid in $ ONLY

One more way to think about this is

1. Sell product to MORE CUSTOMERs (market size)

2. Sell MORE PRODUCTS (cross sell)

3. Sell product MORE FREQUENTLY (consumption)

4. Sell products at the PREMIUM PRICE (brand)

One more way to think about this from Product perspective is

1. Make something BETTER

2. Make something FASTER

3. Make something CHEAPER

4. Make something EASIER

Any thoughts on how your business is getting paid?