Gain early traction quicker by offering a done-for-you premium service

Offering services alongside your product is a great "things that don't scale" strategy to improve the adoption of your product that will help you convert more customers.

As Redpoint Ventures' Tomasz Tunguz says:

At the beginning of a new wave, most customers don’t understand the technology well. So, they seek experts to guide them. Companies that provide services and education often win the early market. They develop customer relationships, reinforce their expertise with a strong brand, define the purchasing criteria in their favor and ultimately grow faster.

While his advice is specific to products built in early markets, this strategy can be easily applied to early-stage products looking to gain traction even in established markets.

Some real-life examples:

• if your product is an app builder → offer custom app development services
• web scraping product → create custom scrapers for your users
• text analysis software → create custom models for your users

Have you tested this strategy? Share your experience!

P.S. get more tactic ideas like this one