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13 Comments

Get clients during corona

If you’re struggling doing outbound sales, leave a comment here and I’ll give you my best tips.

  1. 1

    Hey Dennis!

    I could use a tip or two.

    I recently launched my virtual assistant service: https://amazingva.landen.co/

    5 days after launch I landed my first paid client! I haven't been doing too hot since then, though.

    My landing page (still in MVP stage) is getting views but no conversions. I've posted in several Facebook groups and done some cold outreach on LinkedIn with no actual results. To be fair, I've been kind of bumbling around trying to figure out who exactly to target, so maybe that's it. Marketing is harder than I thought.

    What do you think?

    1. 2

      Your price point is great for outbound sales and a little less great for direct conversions on your website.

      Getting outbound to work in this space does require a lot of discipline though. You've got a lot of competition and you're battling prejudice.

      In order to break through I'd suggest you start with identifying three Ideal Customer Profiles. Companies/personalities that would get the absolute most benefit from your service. The more specific you can be the better. So instead of "SaaS companies" you could say: "SaaS startups with at least x MRR and a max of y employees"
      Your first customer could act as a template for one of the profiles.

      Once you've got these, you need to start finding them. Ferret out 20 leads per profile and connect with them. Call, email, linkedin, twitter, etc. Reach out to them with a message that's about them and try to get a meeting (don't sell your product). Something like:

      Hi <name>,
      I noticed that your MRR has been growing rapidly, congrats! It's well deserved as I <say something nice>.

      In our experience, you're at a point where admin work is starting to overwhelm, which takes time away from things that matter most.

      We specialise in helping SaaS startups like yours free up time and remove administrative headaches so that you can keep your eye on the ball.

      How about a chat to see if we could be of value?
      Cheers,
      Dennis

      Use a similar version of your message for the different platforms and continue to reach out until you get a no or a let's meet.

      Then rinse and repeat.

      The reason why I'd start with only 20 leads per profile is because you're likely wrong about a lot of your assumptions. Once you've gone through 20 leads, adjust your assumptions, tackle the next 20 and learn more.

      1. 1

        Thank you, Dennis! This is fantastic actionable advice.

  2. 1

    Thanks Dennis!

    I run an on demand cybersecurity talent marketplace, https://www.getblueteam.com.

    It's very hard to find the right point of contact who may not make their profile public on LinkedIn, and are often quite introverted. How would you suggest going about finding leads and making contact? I've tried looking for companies hiring for full time, but then I get stuck with HR, who is not the buyer of 3rd party services.

    Any tips would be greatly appreciated! Thank you.

    1. 1

      Who would be the perfect point of contact? A hiring manager? Technical manager? CTO? CEO? I think you can work on a use case and work back from there.

      This blog article gives you some great fodder: https://getblueteam.com/stuff/this-is-how-to-know-if-remote-work-increases-your-cyber-risk

      For example your exposed Jenkins search: https://www.shodan.io/search?query=jenkins

      Go through that list, find the companies that seem interesting (large) enough to benefit from your services. Then go straight after the person that stands to lose the most (usually founders/CEO's of smaller companies).

      Does that help?

      1. 1

        Thanks for the reply. Ideal buyer is a CISO, CIO, or Director of IT.

        That's a great point. I'll give it a shot. Really appreciate you taking time to check out my site and provide feedback!

        1. 1

          Cool, so just to clarify, I meant that you start with the problem e.g. "site gets compromised".
          Then you work back from there. Who's ass is on the line? Who will feel the biggest pain in that situation? How will this person describe that pain in her own words?
          Use the above data to create a profile and your messaging. In the end you're either selling money (make more, spend less) or safety (remove fear). Hit those two and you'll get traction.

  3. 1

    Is it really worth to trying outbound sales during covid-19? Or maybe better wait 2-3 months?

    1. 2

      veltis_io I think Daniel Ahmadizadeh from PersistIQ said it best:
      "This Q2 is about building pipeline. Some of you will be able to close business in Q2 but many of you need to be thinking about using these next few months to generate pipeline that will close in Q3 and Q4."

  4. 1

    I’ve been reaching out cold via every channel I can; FB, IH, Twitter, LinkedIn, Angel List...so far, I can get decent engagement but you know 🤷🏽‍♂️

    1. 2

      I'm guessing crowdheavy.com is your product. If so, I can see why you can still get a decent response rate. Offices are closed so classic in-house QA is likely taking a hit, management has to fire/furlough staff but testing needs remain.

      If you are seeing decent response I'd suggest you double down on your efforts.

  5. 2

    This comment was deleted 3 years ago.

    1. 1

      Hang in there poisera. In my experience it is definitely effective to hunt for business during COVID times. It's just a little more error sensitive.

      First and foremost, your messaging needs to be on point. You have to identify a clear need and focus all your attention on that.

      For example, instead of sending messages along the lines of "do you need content writers", you narrow your outreach to companies that need content writing right now. This results in a message like: "It seems to me that your writing needs have gone up, I specialise in XYZ which provides benefit ABC"

      Another thing to think about is what you're asking for. Content writing doesn't seem like a service that you can close (sell) via email.
      Focus your messaging on the next reasonable step. If the next reasonable step is an exploration call, you can switch your writing from "want to buy", to "let's have a chat".

      How would you describe your perfect customer (i.e. companies that would get most benefit from your skills)?

      1. 1

        This comment was deleted 3 years ago.

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