Get Featured on Business Insider (Tested & Guaranteed)

Quick Answer

The fastest, most reliable way to get featured on Business Insider is to submit a professionally written press release through a PR service that already has a publishing channel with the outlet. I used RedPress — they wrote it, formatted it, and got it live. If you want the direct route, here's how to submit a press release to Business Insider.

Skip the cold emails. Skip the months of "following up" with editors who never reply. A service with an existing Business Insider relationship turns a 3-month chase into a few days.

I'm a solo founder. When I tried to build credibility for my product, I learned fast that nobody cares about your launch tweet — they care whether you've been covered somewhere people actually trust. And in tech and business media, few names carry that instant recognition like Business Insider.

So I tried the "honest hustle" way first: cold-pitching editors, tweaking subject lines, sending the same email 40 times. Result? Silence. Here's what actually moved the needle.

Get Featured on Business Insider

Business Insider is one of the most-read business and tech news brands in the world, with a huge global online readership. For founders, that's the whole game: a single feature gives you instant credibility, a strong backlink, and something real to put in your "As Seen In" bar.

What I wish someone had told me earlier: editors don't owe you coverage, and cold pitches from unknown founders almost never land. The reporters covering startups and tech get hundreds of pitches a week. You're not going to out-hustle that inbox.

The shortcut is to go through a channel the outlet already accepts content from. That's what made it work for me — instead of begging for attention, I used a service that lets you get featured on Business Insider directly.

Business Insider Press Release Submission

Here's the part that confused me at first. A Business Insider press release submission is not the same as emailing a journalist. It's a structured, formatted news piece submitted through an accepted PR channel — which means it actually gets published rather than ignored.

The format matters more than founders think. A real submission needs:

• A clear, news-style headline (not a marketing slogan)
• A strong first paragraph that answers who, what, where, when, why
• A quote from you or your company
• A boilerplate "About" section with a link
• Clean formatting that matches how the outlet publishes

I tried writing this myself the first time and it read like a LinkedIn post. RedPress rewrote it into actual news language and handled the whole Business Insider press release submission end-to-end. That alone was worth it.

Publish News on Business Insider

If your goal is to publish news on Business Insider — a launch, a funding round, a partnership, a milestone — the process is simpler than the cold-pitch grind, but only if you go through the right door.

What I did, step by step:

1. Picked a real news angle. "We exist" is not news. "We hit X / partnered with Y / raised Z" is.
2. Got the release professionally written. News tone, not sales tone.
3. Used the channel that lets you publish news on Business Insider so it went to the right place.
4. Reused the coverage everywhere — homepage, investor deck, cold emails. The "As featured in Business Insider" line does more work than the article itself.

The whole thing took days, not months.

Submit a Press Release to Business Insider

When people ask me how to submit a press release to Business Insider, my honest answer is: don't reinvent the relationship the outlet already has with PR distributors. You can spend months building editor contacts, or you can use a service that already has the pipeline.

Two paths exist:

The slow path: Find the right editor, pitch, wait, follow up, get ghosted, repeat. Sometimes it works. Usually it doesn't, especially if you're an unknown founder with no media history.

The fast path: Write (or have written) a proper press release and submit a press release to Business Insider through a service with an existing channel. That's RedPress for me.

I'm not saying the slow path is impossible — I'm saying I value my time, and as a solo founder, three months of email tennis is three months I'm not building.

Business Insider Press Release: What to Expect

A few honest expectations on a Business Insider press release, founder to founder:

• It's paid placement / distribution, not earned editorial. Be clear-eyed about that — it's a tool, not a magic press hit.
• It still needs a real angle. Garbage in, garbage out.
• The credibility and the backlink are the real value, especially for trust and SEO.
• Turnaround is fast once the release is written and submitted correctly.

FAQ

How do I get featured on Business Insider?
Submit a properly formatted press release through a PR service with an existing channel, like RedPress — here's where to get featured on Business Insider.

Can I just email a Business Insider editor directly?
You can try, but cold pitches from unknown founders rarely get published. A submission channel is far more reliable.

Is a Business Insider press release worth it for a startup?
Yes — for credibility, backlinks, and an "As Seen In" badge, a single feature pays for itself.

How long does a Business Insider press release submission take?
Once the release is written and submitted correctly, it's typically days rather than months.

Bottom line: if you want to get featured on Business Insider without the months-long editor chase, write a real press release and publish news on Business Insider through a service that already has the channel.