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Get feedback on your Amazon/Shopify/Etsy product's content copy

by Sai Ramachandran

Drop a few links (~3-5) to products from your web store and I'll suggest updates to your product copy to make it more gripping.

Will check back in a few hours to see if this thread got any traction.

P.S.: For a lot of solopreneurs, the difference between making a sale, getting invited to an RFP, or closing a deal is a matter of using the right words. If you feel your messaging could be improved, this thread is a great way to A/B test your belief.

While here I plan to focus on e-com products, if there is interest, I'll start another thread to help finetune other types of content.

Sai Ramachandran's avatarSai Ramachandran
on July 11, 2019
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  1. 1

    Try this one: https://unexpectedcomputers.com 😛

    jurgen's avatar jurgen
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    7 years ago
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    1. 2

      I saw your listing for Windows 95 earrings and a couple of things stood out

      1. the title says Windows 95 Earrings but the description says "high-quality KEYCHAIN for...".
      2. The copy is really spare and functional. Jewelry is often an emotional buy and good copy can trigger favorable emotions. E.g.,

      Add more descriptives to the title

      1. Since your schtick is retro computing merchandise, I'd insert 'Retro' in the copy somewhere. In fact, it seems Windows 95 was released on August 24th so you can play up the upcoming anniversary.

      Here are some useful words related to retro
      nostalgic
      kitschy
      chic
      classic
      throwback
      campy
      timeless

      1. You also want to include what material the earrings are made of. Is it plastic, brushed metal, or something else.

      2. Here are some useful descriptors that people associate with earrings. I'd include appropriate keywords to make the product more vivid in the buyer's mind

      large
      small
      heavy
      huge
      tiny
      beautiful
      enormous
      simple
      dangly
      oversized
      lovely
      plain

      Full List (not all may apply):

      large
      long
      golden
      gold
      big
      pearl
      small
      heavy
      huge
      tiny
      shaped
      beautiful
      enormous
      ruby
      round
      red
      silver
      coral
      black
      blue
      white
      pendant
      green
      wear
      simple
      crystal
      sapphire
      dangly
      circular
      elaborate
      cheap
      plastic
      pierced
      beaded
      pink
      multiple
      delicate
      bright
      turquoise
      drop
      antique
      pretty
      nice
      favorite
      lovely
      plain
      yellow
      expensive
      garnet
      massive
      jeweled
      sparkling
      shiny
      hooped
      jewelled
      wooden
      magnificent
      brilliant
      gaudy
      immense
      gilt
      oversized
      shell
      hoop
      carat
      bronze
      spiral
      chunky
      fake
      chandelier
      ornate
      flashy
      giant
      gypsy
      dainty
      exquisite
      purple
      fancy
      precious

      Sai Ramachandran's avatar Sai Ramachandran
      ·
      7 years ago
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