Get first clients!
I coded a digital menu for restaurants as an alternative to paper-based menus. green-menus.com, it is currently it is on beta. I am struggling to find the first users. I have reached a few, and I got positive feedback, but It seems to me, they couldn't see enough value in it to say yes or it might be something else, I am sure.
I have checked competitors, and most of them don't take social media seriously. I started FB and Instagram pages, it will take time and a lot of effort to get something from them. What else I can do to find some traction?
Hi Ali! Congrats on getting your beta live! I wanted to jump in here and give you a few tips. For reference, I am a marketer, brand strategist, and business owner.
Here is the issue that I am seeing; you have created an application for the purpose of going green. In addition, you are making the claim that they will increase sales using this application. How? It is not clear to the site visitor that you can make them more money.
Most businesses who want online ordering capabilities already have it. You have to show how your product is better. Creating landing pages that compare your product to other specific products. Show how you can save business owners money, either through your product being cheaper, or simply not needing paper menus. That is a much easier selling point than making more money because it is more believable with this type of product.
Most people don't make business decisions based on political issues. Going green relates to a political issue. While you can build a brand around that, it shouldn't be your main selling point.
Furthering the point of a brand, your business name is Green Menus, but your website is very blue. I recommend using a lot of white and greens to support your brand. Also, your logo is very bold and industrial looking. Go with something a bit more organic and pleasing.
As far as social media goes, start with LinkedIn and Facebook. Those are the platforms that most business owners are using. I also recommend getting into TikTok because it is booming right now, but don't focus 100% of your efforts on TikTok. You're better off with LinkedIn and Facebook.
If you found this helpful, I would love to talk more. Feel free to reach out.
Hi @TAPrescott, thank you for your feedback. You're right! The current landing page has some marketing issues. I will fix them very soon.
Regarding the brand name, I had a hard time finding a name and it is the second one. I agree with your point in general, however, I find the current name is aligning with my target group, which is the restaurants that offer/sell no alcohol as well as it is environment friendly. these are my potential clients. It wasn't intended to pick a name that might have issues.