Get to traction with a SaaS product designed for small medium-sized enterprises

Hey guys,

I run https://humaans.io – a smart employee database where companies can collect, store and leverage all their people’s data. We designed the product specifically for SMEs and thinking about the growing remote workforce (with specific features designed for this segment).

We have been building the product and the business now for nearly 6 months (running in parallel a consultancy business). Over the past months, we basically connected with nearly 100 People/HR leaders to learn from their experience, and bootstrapped the product to generate some revenue and granted access to 30+ companies.

Our product is in a really good shape and we’re now at a point where we’re planning to invest more aggressively in distribution and marketing to generate traction.

We started by exploring specific traction channels like content marketing and partnerships, and we see some results coming through (eg. we generated 100 signed up without even having a proper website - only a landing page). But we want to scale this and accelerate the process.

I’d be curious to learn from your experience. If any of you is building (or built in the past) a SaaS enterprise product and scaled it to a $25-50k in MRR, what worked for you? What didn’t work? Any specific traction channels that would you suggest to leverage for this type of products?

Would love to learn. Thanks!