Get Your SaaS to Product-Market Fit by Increasing Enagement and Retention

Designing a SaaS product that is valuable, easy to use, and looks good to your users.

Do you have an idea for a SaaS product but don't know where to start to validate it and what to do to get to Product Market Fit?
Do your current users either not return, or don't engage with the product as often as you think they should?
Do you not know which features to prioritize on the next release to create differentiation for you and value for your users?

I want to help you lower the risk that you're not wasting your time:

Building the right product for the wrong user or customer
Building the wrong product for the right user or customer
Prioritizing the wrong features and designing them too heavily to be cost effective, too light to learn, and not easily adopted.

How I will do this:

What I can do:

Validate the value proposition through user research
Conduct competitive research and analysis
Create intuitive task flows, storyboard, and medium fidelity mock-ups for prototype testing
Validate Value Innovation through guerilla testing and willingness to pay
Create User Stories
Create underlying logic to have the smallest cognitive load and require the fewest screens to get the job done.
Create a pathway to user mastery. Starts with core use. Then onboarding. Then discovery. Then mastery.
Help with designing for feature adoption and appropriation.
Create User Story Maps for a simple flexible roadmap
Create a standardized design system based on user research

Why me?: I want to help entrepreneurs like you, so I can one day build a SaaS app based on the knowledge I learn. Aka it's a Concierge MVP.

Your time and my time are our most valuable resources both in terms of creating a successful product and having a good relationship.

I approach everything from a risk first perspective.

Risk-up front is the counter-intuitive way to actually ship more, faster, better.

The catch: I'm not a UX Strategist or Product Manager. I work as conversion rate optimization manager for Instapage (aka Postclick).

What I ask for you in return: A case study so I can start building my independent business to help others like you.

If this sounds like something you would interested in email me at anthonysteen 8 [at] gmail

I will be basing my work on the knowledge and tactics I've learned in these books:

"UX Strategy" by Jamie Levy
"Solving Product" and "Lean B2B" by Étienne Garbugli
"Blue Ocean Strategy" by Kim & Mauborgne
"Build Better Products" and "Lean UX for Startups" by Laura Klein
"Product Design 101" by Xander Pollack
"Intuitive Design", and "UI is Communication" by Everett McKay
"Mom Test"
"Risk Up Front: Managing Projects in a Complex World" by Josephs & Rubenstein
"Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games" by Amy Jo Kim
Various classes from the Interaction Design Foundation