Getting acqui-hired after seven years of building
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Alex Lashkov, founder of Linguix

Alex Lashkov built an AI writing assistant called Linguix before ChatGPT was even a thing. He invested everything he had into it, and now — seven years later — it got acquired.

Here's Alex on how he did it. 👇

A tough exit

I am a trained engineer, turned marketer, turned founder, turned CEO of an AI business. The product is called Linguix — it is an AI writing assistant for knowledge workers. My team and I worked on this product for almost seven years.

Just recently, my cofounder and I were acqui-hired by a unicorn! Revenue at the time of the acquisition was around $170k ARR. I can't share the purchase price, but I think I can say that it was the same model that Google used with Windsurf: They bought out my technical cofounder and me, and the company remained a separate, active entity.

Finding a way to exit the company was not easy at all! Eventually, cold outreach is what brought in our buyer.

Linguix homepage

Scratching his own itch

When I started I was classically scratching my own itch.

With my previous business, a boutique content marketing agency, I worked with international customers and content professionals. We had to create content in many languages — and it was years before ChatGPT emerged. The only option for maintaining copy quality back then was Grammarly, which could not (and still can't) work with multiple languages.

That's when I had an "aha" moment. I realized that this was a niche that I wanted to make a product for. It all sounded way easier than it turned out to be in reality!

Burning through savings

I spent all my savings to fund development and initial marketing — around $30k.

I had to keep my first business going to cover the cost of living for my family before the product started generating sales. That double load, bundled with raising two small kids, was quite a heavy lift, but it was worth it.

Thank God I lived in Florida back then, which is way cheaper than the Bay Area where I live now.

We built it with the following stack:

  • TypeScript

  • Node.js

  • Angular 11

  • rxjs

  • ngrx

  • vanilla JS

  • browser DOM

  • HTML & CSS

What he'd do differently

I learned a lot from building and exiting. Here's what I would do differently:

  • I would avoid giving cofounders equal shares with me unless they also contribute financially. I was the only one who spent my own money.

  • I would not take money from non-professional investors. We took $1.35M.

  • I would not delegate any part of the M&A process to team members. I believe that would lead to a better deal.

  • I would not start with a B2C product. Instead, I'd focus on B2B right away.

The advantage of staying small

Being a small startup allowed us to change course way faster than huge companies could ever hope to do.

When you iterate fast, develop a new feature, and then a billion-dollar company with a green G in their logo copycats you — that was quite satisfying, I'd say!

Competing with unicorns

We were navigating a market with huge unicorn-level competitors that dominate every marketing channel — we had to be very creative in our GTM strategy and acquisition experiments.

And because we didn't have deep pockets, I had to double down on non-paid channels — the ones that you can develop just by investing effort, not lots of cash.

The list included SEO, content marketing, guerrilla marketing on Reddit/Quora, working with marketplaces like AppSumo, and launching an affiliate program to attract partners who would work with us on a revenue share model.

Things like targeted launches on Product Hunt and other similar platforms also helped, but it was hard to turn these into a system.

Advice for starting a B2B business

We started as a pure freemium B2C SaaS, but over time, sales shifted to SMB B2B. We also targeted developers via focused products like a grammar-check API and SDK.

Here's my advice:

  1. Try to find a niche and angle for B2B.

  2. Then use SEO, content marketing, and cold outreach.

  3. Do the first sales yourself.

  4. Then, try to raise angel investments, but from folks who are in the Bay Area or infused with this culture to scale up.

  5. And like I said, if you have cofounders and they do not contribute financially, they should not have an equal share.

Recommended resources

For entrepreneurial advice and motivation, I'd go to the Y Combinator YouTube channel.

For things on doing real business, my recommendation is to read The Hard Thing About Hard Things by Ben Horowitz. This is the best resource I've ever encountered.

What's next?

My goal is to develop expertise in AI products for B2B. I want to find real use cases where AI can actually improve productivity and save real money. This is my goal for the next 2-3 years.

You can follow along on LinkedIn and X. And check out Linguix.

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About the Author

Photo of James Fleischmann James Fleischmann

I've been writing for Indie Hackers for the better part of a decade. In that time, I've interviewed hundreds of startup founders about their wins, losses, and lessons. I'm also the cofounder of dbrief (AI interview assistant) and LoomFlows (customer feedback via Loom). And I write two newsletters: SaaS Watch (micro-SaaS acquisition opportunities) and Ancient Beat (archaeo/anthro news).

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  1. 2

    So many years of smart pivots and going toe-to-toe with unicorns ...huge respect...

    1. 1

      Thanks 💪💪💪

  2. 2

    Really inspiring read, I’m currently building Coupyn solo since 2023, a platform for referral codes. Totally relate to the grind of doing everything yourself (frontend, backend, SEO, and even marketing).

    Hearing how you pushed through savings and competition reminds me that patience + consistency matter more than shortcuts. Thanks for sharing your lessons especially on staying small and iterating fast. It gives hope to those of us still in the trenches!

    1. 2

      Happy it was an inspiration! I am sure you will crush it and get great results!

    2. 1

      Same here M also working on AI startup. And I am one man army. No one is interested in my startup. They do not want to contribute financially and wanna see results

  3. 1

    This is such an inspiring story. I love how persistence really paid off here.

  4. 1

    Alex's persistence and dedication over seven years to build Linguix pre-ChatGPT—and ultimately achieve an acqui-hire as a result—are truly inspiring. It’s a powerful reminder that patient innovation, grit, and staying nimble can lead to meaningful success.

  5. 1

    “Hi , I noticed your team uses Google Forms.
    Quick Q: Are you manually moving responses into Sheets or CRM?

    I recently built a workflow that makes every response go straight into Sheets + sends an alert (Slack/Telegram/Email).
    One of my clients saved ~5 hours/week just from this.

    Would you like me to show you a quick demo?

  6. 1

    Thanks for sharing openly the results. Do I understand it right that there was no easy sell because of already raised money?

    I mean with your 170k ARR and raised funds $1.3M you had to find someone ready to pay ~8x ARR, which is extremely difficult.

    So essentially all the money from the exit - I guess it's less than or around ~8x ARR - received by investors because of liquidation preference, and you just got some kind of signup offer or any other incentives as employee in new company, right?

    1. 1

      I cannot quite comment on financials, but the exit was not an easy thing to do that is correct

  7. 1

    Really inspiring to see how Linguix is making writing more accessible and polished for so many people. Tools like this aren’t just about fixing grammar, they actually change confidence and communication. From an analyst’s eye, I’d be curious which features users lean on the most — that kind of insight can really shape what gets built next. Excited to see how this grows!

  8. 1

    Congrats on the acqui-hire journey, that’s the kind of marathon grit every solo builder needs to hear. Building Linguix pre-ChatGPT, bootstrapping through niche validation, pivoting to B2B, and outperforming unicorns on agility… that’s founder-level mastery.

    A quick question from someone wrangling chaos into structured AI-powered code for solo devs: which non-paid channel surprised you the most in bringing paying users? Was SEO the lion’s share, or did something like Reddit guerrilla threads or AppSumo still deliver? And if you had to start again today with AI-powered tooling, would you still start B2B-first, or maybe launch a lean, reusable API SDK that devs could build around?

    At ScrumBuddy, we reduced time-to-code by 70% via AI-guided scaffolding and modular architecture, focusing on dev velocity without sacrificing maintainability. Would love to trade notes on how you kept your technical debt in check while iterating fast, even through an acqui-hire.

    1. 2

      actually, I'd say in terms of b2c user acquisitions affiliate marketing worked pretty well. We only did revenue share = paid a % of a real sale when it happened, but that channel was driving around 20% of all user signups.

  9. 1

    It demonstrates both perseverance and adaptability that you were able to acquire the company after seven years. Through sustained effort, innovation, and team-building, it is possible to attract companies looking for talent, expertise, and long-term vision.

  10. 1

    After seven years of building, getting acquired often demonstrates the value of talent, experience, and innovation. As a result, dedication is rewarded while future opportunities within the larger company's ecosystem are also secured.

  11. 1

    This story tells me how a targeted focus, an emphasis on skill, and a smart exit strategy can help you go from startup to exit via an acquisition, even in the face of competition from expensive unicorn players.

  12. 1

    Congrats on the exit, Alex! This is super helpful for anyone thinking about raising funds. Thanks for sharing!

    1. 1

      happy this is useful! Thanks for the feedback!

  13. 1

    Seven years of grinding to an acqui-hire really lands. I liked how you shifted from B2C to B2B and leaned on non-paid channels (SEO, content, communities, marketplaces) to punch above your weight. The cofounder equity and “run your own M&A” lessons are gold.

    Curious: which non-paid channel actually drove the most paying users, and if you were starting today, would you still go niche B2B from day one?

    P.S. I’m with Buzz, we build conversion-focused Webflow sites and pragmatic SEO for product launches. Happy to share a short GTM checklist if helpful.

    1. 1

      well, where is a completely non-paid channel haha SEO worked best for that at some point I believe

  14. 1

    Really appreciate the honesty here — seven years of persistence leading to an acqui-hire is a reminder that not every journey ends with a unicorn exit, but it can still be a huge win. The experience, network, and resilience you’ve built are invaluable. Looking back, is there anything you’d have done differently in the earlier stages?

  15. 1

    Seven years, it's a long journey, respect.

  16. 1

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  17. 1

    Seven years of building from scratch, navigating savings, competition, and personal responsibilities—that’s serious grit. What stands out is how you leveraged small-team agility, creative GTM strategies, and authentic effort to compete with unicorns. An inspiring case of how patient, strategic execution can create real impact in SaaS.....Which GTM experiment ended up being the biggest eye-opener for you?

  18. 1

    Incredible journey! The part about staying small really resonated with me. It’s inspiring to see how you navigated with limited resources.

    1. 1

      thanks, I am really happy that the story resonated!

  19. 1

    Really appreciate you sharing this openly — burning through savings while raising a family and still pushing forward takes serious grit. The way you leaned on non-paid channels to compete with unicorns is super inspiring. Big congrats on the acqui-hire and excited to see what you build in B2B AI next!

  20. 1

    Wow, building an AI writing assistant like linguix from scratch—way before chatgpt was a thing—and sticking with it for seven years takes some serious grit. Seeing that dedication pay off in an acqui-hire feels like pure inspiration. curious: if you could go back, what’s the one thing you’d change about your journey?

    1. 1

      no b2c sales from day one, just b2b right away!

  21. 1

    This is exactly what im trying to tell my wife. She thinks i can be self employed and after 1-2 years it will work out, if i put enough energy in it, but the truth is, that there are so many people struggling even more than 7 years and they have a nice product/idea/solution and they make everything right, but still do not get accepted by the market. Im very happy for you, that you achieved that!

    1. 1

      thanks man! this is tough journey, your wife should try to understand and support your decision here!

  22. 1

    Wow, its Interesting.

    1. 1

      happy to hear that!

  23. 1

    This is such an inspiring story 🙌 I love how persistence really paid off here. If you had to start over today, would you approach growth differently, or would you follow the same long-game strategy?

    1. 1

      I would double down on b2b sales right away via cold outreach and SEO, then raise funds, pour everything in paid channels and right away start looking for a sale - that would've been way better deal in the end I am sure

  24. 1

    Bro definitely got balls, fighting VC backed unicorns and big giants alone must have been hard...!

    1. 1

      it was! but I was not alone, team helped, some of the investors we also helpful (even though we get pennies compared to what competitors had)

  25. 1

    so brave, two kids and still grinding + saving, thats real courage

    1. 1

      I think the whole journey was worth it! But is tough, I agree!

  26. 0

    Getting acqui-hired after seven years of building means a larger company is buying your startup mainly for your skills and team rather than just the product. It can be a positive outcome, offering financial stability, new opportunities, and resources to grow your expertise. After years of hard work, it’s a way to secure a soft landing for your business, reward your team, and transition into a bigger company with more support. While it may feel bittersweet letting go of something you built, an acqui-hire often validates your talent and opens doors to future projects. (By the way, if you're into apps or mods, check out https://hillclimbracingmodapk.co/)

  27. -1

    “Seven years of consistent building 👏 That takes serious grit. Love how you scaled steadily to $170k ARR before the acqui-hire — super inspiring. Curious, looking back, what would you say was the single hardest part of keeping momentum alive through those years?”

    1. 1

      finding motivation to move forward and lead the team when your ideas do not work again and again. Persistence

  28. 1

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