Getting Big Traffic, But Very Low Conversions — Would Love Feedback

I'm currently in the learning phase and looking for opportunities to strengthen my skills. If you have any tasks or need help with something, I'd be happy and eager to help you—for free. Helping you would give me valuable hands-on experience.
Please

Best regards,
Mehtab

Hi.

The traffic you're getting already says a lot about how much curiosity and visual appeal it has.

Just a few thoughts that might help bridge the gap between traffic and conversions:

• The credit system might be adding a bit of confusion. People may not fully understand what they’re buying, or how far 10 credits will get them.

• Requiring a subscription might be too big of a step upfront. Maybe offering a one-time purchase or trial option could reduce friction.

• People might be curious but still unsure what they will get. Could help to highlight one or two clear "before → after" examples above the fold, with a stronger focus on individual styles.

• Making the value obvious in the first 10 seconds is huge, “upload your photo, pick your anime style, get this”, something that visually and instantly clicks.

And one thing I’ve also seen work well in situations like this is email. You’re getting a ton of visits, so even if a small percentage leaves their email for a free preview or early access to new styles, that’s your chance to re-engage people who weren’t ready to buy.

It also doesn’t have to be complicated:

• A welcome email with their preview + other cool transformations

• A follow-up showing trending styles

• Maybe a “style of the week” drop or even a fun leaderboard contest

Just a light way to build trust over time and keep them curious.

If you ever want to explore ideas like that, I’ve written email flows for creative tools like this and would be glad to chat and share a few directions that could work well for your setup.

Others have made this point but I think it stands: maybe switch the credits system to just generations. describing how many images you can generate with a given plan probably says more than you can with a credit-based system.

Some additional advice I gave to the person building ghibliaigenerator.app was that they should add watermarks to a generous free plan. This way, your power users on the free plan are both giving you free advertising to their friends (who are probably a lot like them) and are more likely to convert to water-mark free generations if they are generating lots of images.

Consumer apps only work if you have a lot of users, so working hard to drive growth and virality is really the only way to compete. Thinking about features that differentiate your product and encourage people to invite their friends will pay off in the long run.

Subsidizing early users to be evangelists by giving them mostly free and unlimited access is one way to do this. Your lifetime value is probably so low that ads are totally not worth the money unless acquiring 1 users through paid ads actually leads to 3 paid users since they invite 2 of their friends etc.

My final piece of advice would be to worry less about generations (since that's not a true differentiator), and worry more about the things that your power users care about. Maybe that's organizing their images, or doing bulk uploads, or mirroring all of the images in their icloud with anime style images - who knows! you just have to talk with them. These people should be easy to identify since they will you use the app 10x more than your average user. once you know what these people look like, you'll have identified your true ICP, and then the hunt for customer acquisition becomes more obvious.

Edit: one additional thought on your pricing.

If you can afford to be less expensive earlier on, do it.

Even better: make your annual plans so discounted that it would be stupid not to choose it. Say your avg spend is like 3 months ($60) and then people usually churn because they use it less or something. if you make your annual plan $100 and people still fall off after 3 months of use, then you just increased your LTV by 80%. So pay attention to that.

You could also allow monthly credits to roll over for up to a year so they are not 'losing' any thing by not using it for a few months.

what is the source of traffic ? Is it more display ads, display brings lot of traafic but majority of it bounce back with no action. Have you setup the events on the website, to see if the traffic is interacting with the page like - click buttons, watch video, or scrolling.