Getting comfortable with failure
I'm about to start marketing and getting cold feet about it.
It's well known that you aren't going to get the golden goose on the first try, and especially if you don't talk to users.
I'm not sure what to expect.
Got any tips getting comfortable with failure? Rolling with punches?
What have been some of your failures and did you find them small in retrospect? Unpleasant interactions with others?
I think interacting with the capital P Public can be daunting. The feeling of scrutiny and the impersonal nature that comes with marketing channels, marketing itself.
Not every strategy yields successful results, but it is important not to give up. You gotta constantly bring new ideas and try them out.
Try looking at what others in your related field have done related to marketing. Researching and applying their use cases can also be one of the keys to marketing.
I did not have a background experience with marketing, but I landed in marketing at a b2b software industry. It is difficult to advertise something you cannot show physically and makes it more difficult when the target audiences are business corps. During my short and still ongoing career, I've tasted little success, but those little successes are the fuel that keeps us going.
You cannot satisfy everyone. Even if you get negative feedback or none at all, gotta keep going til you can make someone interested.
I learned a lot about marketing and selling when I was hunting for an apartment to rent in Berlin. It's more difficult than job hunting here. I applied to 100 apartments, most applications went unanswered, but I was accepted for 2. There are usually 1000+ applicants per apartment. Soul-crushing experience. The key was to learn about what gets results and what doesn't, adapt along the way and keep pushing until it eventually worked. It's the same with sales.
Did the experience hurt? Yes! Did it drive down the lesson that you have to face a ton of rejection sometimes to achieve your goals? Yes! Was it worth it? Yes!
You can do it!