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Getting from 100 to 1000 [input requested]

Hey IH Community - I have a question!

To set a bit of context, I've been pushing out a lot of side projects over the past 12 months. (Disrupt Cards - https://disrupt.cards/ , Blade - http://bladesignatures.com/) and many others (http://www.jordangonen.com/)

I feel like I have found some "product market fit" with a lot of these projects (meaning I have found at least one person/company (many times more) who is willing to not only use but also pay me.

Most of these projects have had zero marketing budget and all been a product of dev + cold emailing time + some content.

Scaling to including some automated marketing/sales and finding the next 10,20,100 customers is what I am struggling with. I know that many of these tools that we have built provide value to a niche audience - what do you think is the best way to go about building/scaling things like outbound sales.

Thanks!

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    I'm not sure about the others but I think storyheap has real potential and looks like a real product. The other ones look like fun, simple, side-projects, but storyheap may help you quit you job(just my opinion).

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      Got it! Thanks

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    StoryHeap Looks awesome... Resonates with me as we have lots of people using our product http://wavve.co to post to Instagram. I think Influencers/Bloggers would pay big for this.

    Niche audiences are the best because it's more predictable to understand where they spend time online and how they will find you. My take was that you are looking for marketing/growth advice rather than which product works best... so here is what I got:

    We are still figuring things out but have about 100 customers coming in per month (30%ish conversions from "Free Plan" users). We have been at it for 8 months. First 30 customers were from direct sales (email usually) then we started marketing:

    We started with about 80% of our traffic coming from paid ad campaigns (Twitter worked well, Adwords is good for us, Facebook/Instagram next) and 20% creating original content. Each month, we slowly shift towards flipping that script (ideally, we want 80% organic traffic and 20% paid... ish).

    It's pretty cheap to run some social ad tests to see if anything sticks. I ran 2 weeks tests for each paid campaign and see what hit and doubled-down.

    We started with some Medium Posts to describe the problem we are solving, our product, and general industry insight. The Medium network helped drive some initial traction. After that, we started writing "How-To" posts for our blog and featuring different ways our product has been used. <- These take time to drive SEO but it's paid off after few months.

    We also started by getting involved in online communities that were focused on our niche (in our case, podcasting). Facebook groups were a great place to start. Reddit also, but be prepared as I am sure you know how Reddit users can be...

    Went on some podcasts to talk about our product. <- Hard to track ROI on this...

    Social can definitely help but it takes constant pressure to make progress unless you have an unfair advantage (like influencers loving StoryHeap :) ). After testing a few months on different platforms, we have found Instagram to be our best channel. Now we are doubling down there.

    Now I am working on adding:

    • Youtube Video Channel with tutorial & How To videos
    • Facebook ad campaigns
    • Getting some PR

    After all this... The best marketing is when users talk about our product. Users coming from referrals convert much, much quicker (obviously).

    ^ Hopefully some of this was helpful.

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      Thanks! Yes very helpful :) Agreed it is an exciting space and interesting to see it develop - hard to demonstrate ROI up front sometimes - but those tips may be helpful.

      Thanks!

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    I agree with @crysper, StoryHeap looks like it has potential.

    I also see potential with Mesh and Wonder, specifically it would be nice to combine Mesh and Wonder into one: Monder? jk (Personal relationship managers are one of my things, having tried to build one myself a while back and still not finding what I want after all this time.)

    I like your other quick projects too like Celebrate Immigrants since it's close to my current project, theymadethat. At the same time I'm seeing a pattern. Is there are reason that you jump from project to project? Are you moving off too quickly before it gets traction? I could be wrong but if you focused on one or two projects, I'm confident you'll get what you want.

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      Thanks!

      Interesting points re: affinity to move on and build something new rather than just grind on one problem.

      a) I think that is definitely something I need to work on.

      b) Also a diversification of my time.

      c) Good for my learning.

      Will see how things develop!

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    Wonder looks really cool

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      Thanks!

      Lots of exciting things to come with that one :)