Getting into consumers hearts and minds

For all indiehackers members! Have you ever talked to your consumers?

Indi hackers are my target audience, so I would love to know your perspective on the below idea.

I work as a consumer insights and strategy manager for FMCG and want to start a market research business to support startups and entrepreneurs to uncover deep consumer insights and opportunities.

How much have you talked to you target audience in the past? Did you really spend time validating your business ideas?

Let me know!