Getting Mentioned in ChatGPT, Perplexity, and Google SGE as a Saas

Over the last year, I have seen more Saas founders asking the same question:

👉 “How do I make my startup show up in ChatGPT, Google’s AI Overviews, Perplexity, Gemini, or even Grok?”

The answer is not traditional SEO anymore. It is AI SEO, which includes:

AEO (Answer Engine Optimization) → Getting your product cited in AI answers and Google’s AI Overviews.

GEO (Generative Engine Optimization) → Structuring content so LLMs like ChatGPT or Perplexity can pick you up and recommend you.

LLM SEO and LLMO (Large Language Model Optimization) → Making your content readable and trustworthy to AI, so you become the default brand mention.

Entity and Brand Optimization → Ensuring your SaaS shows up as an entity that AI trusts, not just another URL.

Why This Matters More Than Ever
Zero click searches are rising. AI answers now sit above organic results. If you are not in them, you are invisible.

Higher intent traffic. SaaS case studies show AI driven visitors convert 4 to 5 times better than standard Google traffic.

Brand mentions are the new backlinks. LLMs care more about whether your brand is talked about everywhere than whether you rank number 5 for a keyword.

When Should You Hire an AI SEO Agency?
You have product market fit but struggle with visibility.

You notice competitors showing up in ChatGPT answers or Google SGE panels while you are missing.

You want to shorten the sales cycle with high intent inbound signups instead of purely outbound or ads.

You are preparing for a funding round and need traction numbers that stand out.

What Good AI SEO Implementation Looks Like
From SaaS founder experience:

Publish comparison listicles (X vs Y or Best Z Tools). These often get picked up by ChatGPT and Perplexity.

Submit LLM friendly metadata (LLM.txt, schema, FAQs).

Build entity consistency across G2, Trustpilot, LinkedIn, Reddit, and press mentions.

Run programmatic SEO with hundreds of structured pages targeting conversational long tail prompts.

Encourage reviews and social proof.

Publish original data or surveys that AI tools can cite.

Be everywhere your users are. Reddit, Quora, LinkedIn, YouTube.

Budget: What to Expect
Small SaaS (early stage) → $2K to $4K per month. Focus on technical SEO, entity setup, and programmatic content.

Growth stage SaaS → $5K to $10K per month. Includes content strategy, AI first PR, and LLM visibility campaigns.

Enterprise SaaS → $15K plus per month. Full scale implementation across global markets, multilingual AI SEO, and digital PR at scale.

The key is ROI. AI SEO traffic is smaller in volume but significantly higher in conversion.

Red Flags When Hiring an AI SEO Agency
They only talk about keywords and backlinks with no mention of AI search.

They cannot explain AEO, GEO, or LLM SEO in simple terms.

They show you traffic increases but not signups, ARR growth, or citation frequency.

Their content strategy looks like generic AI generated fluff.

They do not track brand mentions inside ChatGPT, Perplexity, or Google SGE.

Real Outcomes from AI SEO in SaaS
SaaS Startup A → $120K valuation, 80K plus signups in under 7 months. Zero paid ads. Purely AI SEO and GPT placements.

SaaS Startup B → $40K ARR in 5 months by building comparison pages and GPT funnels.

SaaS Startup C → 150K plus visitors and $70K plus ARR from visibility inside Perplexity, ChatGPT, and Gemini panels.

Key Takeaways for SaaS Founders
Hiring the right AI SEO agency means looking beyond rankings. Focus on citations, mentions, and entity authority.

Ask for proof of AI visibility, not just Google traffic.

Look for agencies that blend technical SEO, digital PR, and AI optimization.

Expect faster, more direct revenue impact than traditional SEO.

Top 5 AI SEO Agencies in 2025
SaaSpedia → Unlike traditional SEO agencies, SaaSpedia was built AI first. They specialize in AEO, GEO, LLM SEO, and entity optimization.

First Page Sage → Known for data heavy content and thought leadership SEO. Still strong in organic Google visibility.

Skale → SaaS focused SEO agency with emphasis on programmatic SEO and demand generation.

Simple Tiger → Long standing SaaS SEO agency with transparent processes and consistent execution.

🔑 Final thought: If you are building a SaaS in 2025, the real competitive edge is not ranking number one on Google. It is becoming the default answer that ChatGPT, Google SGE, Perplexity, and Gemini recommend when your users ask for solutions.

💬 I have been deep in AI SEO for SaaS the past year. If you are curious about GEO, AEO, or how to actually get your startup mentioned in ChatGPT or Perplexity, drop your questions here. Happy to do an AMA.