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Micro-SaaS Marketing: Getting your first 10 and 1000 paying customers | Preetam Nath
A practical guide marketing your micro-SaaS from the first 10 to the first 1000 customers.
preetamnath.com
It's nice you listed some common places to find your target audience (FB groups, Twitter, Reddit, LinkedIn).
In my Zero to Users research, I also focused on how often these channels work for founders. So taking the 10 channels you've listed, here are the mentions I found for each of them:
Niche Facebook groups - 28 mentions
Niche Slack communities - barely 2, probably because Slack groups don't have a mechanism for your post to get more exposure as it gets more popular (unlike with FB groups)
Twitter (tweeting about certain topics, or following certain accounts) - less than 10 mentions. It depends heavily on what you do on Twitter. For example, founders that went to Twitter search and searched for relevant keywords & contacted those people had better success than founders who just followed/tweeted to a small base of followers.
Reddit (subreddits related to topics) - 45 mentions
LinkedIn (certain designations that make them identifiable) - 35+, 80-90% of positive mentions were doing direct outreach and about 10-20% were about doing content marketing there
Instagram (follow certain accounts and hashtags that you can target) - have barely seen any mentions for B2B. These days I'm analyzing e-commerce companies and every 3rd one is mentioning Instagram as a good acq. channel source
YouTube (kind of content they watch and channels they follow) - 12 mentions
Google Search (search for specific "keywords" on Google) - there's a twist here. I've seen many founders mention search traffic working for them AFTER they've succeeded with a channel that indirectly brought them SEO benefits (like press).
App marketplaces (Shopify, Atlassian, Intercom, Slack, Salesforce, etc.) - DEF UNDERESTIMATED. Saw 78 mentions. These are huge, especially Shopify
Email outreach (use tools like BuiltWith for finding a targeting list) - 42 mentions. Def worth trying
Once again, thanks for your insightful post :)
Thanks for the resource, i will be using some of these points with my newest venture
Great post as always! Your posts always provide value...
Nice! I'm using a builtwith list now because of this post. Thanks!
I am a bit slow here... I am not sure how built with helps with leads generation. Could you please give an example of how you use it?
Great write up! Thank you for this. Lazy but smart Preetam ;)
Helpful article, thanks for sharing!
Thank you for sharing with us.
Thanks! I just needed some early adopters for my app. I tried the twitter thing a while ago and it got me one registered user.