Gifting as a Growth Hack
Have you ever given away a physical object to grow your brand awareness? I mean this in addition to like token "gifts" at conventions. Have you ever sourced addresses from top prospects and just sent them a box of something interesting or useful?
I'm contemplating making a custom notebook for sponsors and top readers of my newsletter.
Trending on Indie Hackers
For the conferences we've done at Ministry of Testing we've gifted various swag - mugs, tshirts and stickers has been what's given us long term value. We often spot them in the wild and people actually use them as a way to connect with one another at other people's conferences :)
Also nice to see it in the wild on posts like this - https://camelotgroup.co.uk/careers/blog/qa-at-camelot
I thought you just used tattoos? ;)
Haha, yes that too.
To get people to get real tattoos, distribute fake ones first.
Fake ones:
https://www.instagram.com/p/BPdMc5zhnYI/
https://www.instagram.com/p/BPdDr05ho2K/
https://www.instagram.com/p/BCyupM_hgml/
https://www.instagram.com/p/BCxlr_ahguA/
https://www.instagram.com/p/BCwO-fZBgkA/
https://www.instagram.com/p/9OxB1NBggl/
https://www.instagram.com/p/9Ow1onhggS/
A collection of some of the real ones - https://club.ministryoftesting.com/t/ministry-of-testing-tattoo-folk/11945/8
Also our tshirts:
Testers wearing them at another testing conference :D - https://www.instagram.com/p/BF1C5pBhgvP/
SuperHero comparison - https://www.instagram.com/p/BIDL1meBtAw/