Github removed all cookie banners

May everyone else follow in their steps.

This makes a lot of sense for a company like GitHub. They've been around for over a decade, are already really well-known by their target audience, and don't need to use the same kinds of conversion-rate optimization (CRO) tactics much smaller companies have to do. Also, cookie banners are an issue that many companies operating in the EU can't get out of. I'd be interested to see if the EU introduces new legislation about this.

Another interesting thing: they mention Google Analytics, but GA isn't the only web analytics tool out there. If anything, I hope the privacy-minded tools (some of whom are open-source, many of whom don't own any of your data) like Plausible, Simple Analytics, and Matomo Analytics (among others) become more well known in the space. Web analytics tools aren't bad in and of themselves (I use my web analytics tool to look for performance and possible UX issues), and the privacy-minded tools have proven you can have web analytics tools without sacrificing privacy. Just yesterday @markosaric shared how Plausible doesn't use CRO tactics like A/B testing, heatmapping, personalization, or retargeting. (By the way, if you enable cookieless tracking capabilities on platforms like Matomo and Plausible, you can still use web analytics without having to display cookie banners. Here's an FAQ from Matomo on the topic: https://matomo.org/faq/new-to-piwik/how-do-i-use-matomo-analytics-without-consent-or-cookie-banner/)

In other words: web analytics tools are useful, but they have been optimized to collect a lot of data, led by huge industry players like Google who benefit from this data. But small companies do benefit from looking at analytics; it doesn't mean they have to drop a bunch of non-essential cookies on a visitor's client to make it useful. :)

Nice +1, also removed all of our cookie banners by moving to Plausible a google analytics alternative with no cookies.

Really hoping this is the start of a wave that gets rid of all the cookie consent forms. Those forms really are ruining the web experience.

Nice move! When even a site as influential as GitHub decides to remove Google Analytics and announces the move publicly, it makes it even more acceptable for others to do the same! Cloudflare to remove GA next? IndieHackers too? Times are changing!

pretty legit move. but I am not buying it (yet):

ajax.googleapis.com
pixel.wp.com
stats.wp.com

are still tracking me on their blog (third parties). and who knows what their own tracker with its cookies "_octo" actually does.

but this is definitely a good move and a step in the right direction.

👏🥳