Give Your Website A Voice

Due to COVID-19, our previous startup was put on pause. We had already raised hundreds of thousands of dollars and had a lot weighing on it. We believed in it and knew it would be a success. But sadly, it was in the restaurant industry and it just couldn't survive, being as early as it was, amidst the pandemic.

However, the team and I don't go down easy. Once we realized that we needed to change course, we were determined to make the very best of it. We wanted to look back at this time and know that we did everything we could to make the most of it.

Just days after our startup was put on pause, we were back to the drawing boards and validating ideas. After a few days, we were talking about digital products that could exist in the audio/voice space. Then it hit us:

"WE NEED TO GIVE WEBSITES A VOICE!"

And then the idea started coming alive. We knew that you could explain something with so much more power and depth with your voice than just text alone. We thought that 30 seconds of audio would be more powerful than all the text on your marketing site. Voice can do things that text simply can't.

And no, we don't mean we should just have an audio version of the text on your website. There needs to be a way to speak to your customers through voice once they hit your website in a completely different way.

Our first thought was to create a widget similar to the chat widget that could have a play button on it. When you click it, the audio file that you upload would start playing. But we had to get away from the floating button because the chat widget already took that space. So then, we thought of putting it at the top of the site right above the navbar. And with the extra space, we'd be able to include some text about what the audio file is about.

We quickly decided that we were going to call these spotlights. We thought it made so much sense. Essentially, we thought a Spotlight was a message and an audio file that sits at the top of your website. It'd be designed to give your website a voice. We believe that it will increase engagement and conversion among your potential customers and leave them with something they will remember.

The idea is changing every day as we keep moving forward. We think this is going to be huge. Hang on for the ride.