Global venture funding is down by 9x in Q3 2022... 📉

34% decline QoQ, lay offs, panic everywhere.

Funding low, pressure high.

What would be your focus?
More views, clicks, leads?

Not a great idea.

Revert from vanity metrics to real $ at the end of the funnel. What will keep the $ from coming in? Leaking $ on unimportant goals.

The eyes should always be focused on the real prize: speaking to the right people - those in absolute need of your product.

If they don't know yet they need it, that should be your focus: refine your message and show up in the right places.

Spending $ on reach and leads will not save you, it will rather do the opposite.

Spend your $ into quality touch points with more leverage.

And don't forget about your retention plan. But that's regular business hygiene.

If you have any questions on how to implement this for your business, happy to answer!