I've built up a small (side-)business while learning to code. It's a niche online jobboard and after about 6-7 years I can almost live off of it. Now I've hired 3 student freelancers to help me out with content marketing. (Oh, and I do part-time freelance web developer work.)
The issue: Even with the "aggressive" (and I think high quality) content marketing and lots of money spent for the last 2 months... I'm feeling it's not moving the organic traffic needle by much. My fear is that all this investment now is just wasted money and time.
I feel, even investing a lot of time into it, it doesn't affect it super-much. So should I invest resource and money and time in it for growth potential (though I'm not seeing much of it as of now)? Or just keep as it is and just be able to live off of it for a while as a source of passive income and save up the extra part-time freelancer income and perhaps work on a new project?