Go exclusive or go broad?

Hi all,

I need your advice.

Currently I’m building a little saas for the Real Estate market. (Something like Rela)

I was wondering if it would be interesting to make this software exclusive. So only 1 agency/broker per region.

What’s your opinion/experience on this one?

What I personally think:

Pro’s:

• Lower Churn rate
• Easier to sell
• People would feel special, ‘because only they have access to this software’

Con’s:

• the opposite of the Pro’s
• Growth is limited per region

Would love to hear what you all think about this. :)