Go-to-Market + Growth Marketing — Interview with Alexandra Cote from Wynter

‘I'll tell you honestly, any channel can work for you. Any tactic — the newsletter, the podcast, the blog, whatever — as long you can tie it to your target audience's pain points.’ – Alexandra

• How should founders prioritise their marketing approach at an early stage?
• Which channel works best for early-stage startups?
• What you can do to differentiate both your brand and content?
• How to measure and structure marketing experiments?

If these are questions you have, then you'll find useful answers from our interview. With examples from Wynter, Notion, Typescript, Pitch and more 🤩

And we broke down go-to-market strategies for founders at three levels:

1. Those with a large engaged audience and deep industry expertise
2. Those with deep industry expertise but a small or simply personal social audience
3. And those with not so much expertise and no social/web presence.

Find it on Youtube:
https://youtu.be/rkM0Xpq0BIc
Or listen on your fav podcast app:
https://anchor.fm/ship-it-and-sip-it