Yesterday:
Big lesson learned. A couple of days ago I made a big change to the landing page. The previous one had a "good" conversion rate. For every ~50 users that came into the site 2/3 registered. But the message wasn't clear enough and the main feature of the app wasn't at the front and center. So I changed it.
I was happy about the design but still unsure if the message was clear enough. When I posted it to IH I got 3/4 bad reviews. People were saying they didn't understand the message and it was very frustrating. So I went ahead and started changing texts. Again the feedback from the community was bad.
Yesterday I thought I would look at the analytics for the landing page to see what the users were doing and to my surprise, after the first change (the one I thought had been a failure) 2/3 times more users tried to register to the app.
So the lessons learned were:
So for today, my goal is to complete the setup of Woopra and improve the signup flow. I will then start working further on the app.
The landing page: https://www.palabra.io/?ref=indie
Keep it up!