Google's BERT is killing content marketing as we know it?

Do you think that keywords are becoming a thing of the past with the introduction of BERT?
Do you think BERT impacts content localization as much as it does content writing?
I write on this in my post:
https://publish.indielocalization.com/bert-new-google-search-how-it-will-impact-content-creation-localization-in-2020-and-onwards-d3b9cb18c1e2