Got a meeting with a company to do internet marketing, now what; roast their website
Tl;DR help me market to ecom clients for credit processing; roast my website(its at the end)
I'm graduating in a couple months and started a new sales job as an ISO agent. For those unfamiliar I will be a credit processing sales person. if you accept credit cards, you need processing and the company would like to see me bring them ecom clients. To me that industry is dominated by Stripe but here I am on a Stripe affiliated forum asking for help nabbing their customers; Yay free speech(take this post down if you love big corporations that crush competition). I have a background in internet marketing so I know what to say hence how I got the meeting but I don't have experience.
The marketing plan I am pitching is very rudimentary and I need feedback as the plan has to be:
- convincing enough to make them give me their money to market with it
- good enough to get them qualified leads to justify the marketing expense
The plan is
- create good content
- spend money marketing good content
- direct traffic to website with the end goal of a consulting call where we will either match or lower their rate
number 1 requires me to work with them to
- understand customer pain points
- create good copy
- mold copy in an engaging and watchable format
number 2 requires me to
- split test different paid marketing channels and creatives
- find what works
- scale
number 3 requires a good landing page and coherent website
I'd like more details from your experience on
- creating good copy
- identifying marketing channels
- building websites/funnels that convert.
all in all, I am refining their online funnel and sending traffic to it. My first marketing channel is going to be tiktok but I am curious how I can use google ads or maybe overlooked channels like yelp or etsy. One creative idea I came up with to get qualified eyes is listing their website on flippa. I want to start with their website by getting them an SSL certificate and then filling their blog with relevant information.
Their website is: http://payment-gurus.com/
or Maybe this work isn't cut out for me and you think I can do something better with my time please let me know
The first thing I notice is that the website is not using https, which makes my browser show a small warning about the website not being secure. Not a great look for a landing page about merchant services, where security should be very important.
In the over the fold area, the fact that the right side image is slightly moving all the time is very awkward and distracting.
Overall, the over the fold area doesn't really well tell me what this product is. It's too vague.
After browsing through the entire landing page, I can see the odd trend of those stock photos moving around slightly is happening in the entire page. I think that's very distracting.
Another thing I don't like is the wide selection of CTA buttons. From "email us", to "call us" to "see our blog" to "About us" and so on. You should choose what it is you want and focus on that.
In the "1-2-3" section, there are many broken links. I.e., links that don't do anything when clicked. The links are entirely unneeded there, too, though.
Some of the wording on the landing page seems awkward to me. For example, "We guarantee not only our services, but our pricing." - You guarantee your pricing? What does that even mean? Does that mean you guarantee your pricing is the cheapest?
Overall, I don't think this is bad, it's a bit odd at some choices, though.
Thank you for the feedback