TL;DR
Still looking for users to try out a reminders service which escalates/follows-up. Will provide free access to paid features: https://reminders.verysimple.systems
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I got my first real user outside my direct network for Reminders, and their feedback was more useful than any generic landing page advice I’ve received.
I’m building a simple reminder tool for important life-admin deadlines: passport expiry, visa/work permit expiry, driver’s licence renewal, insurance renewals, health appointments, client follow-ups, mentor check-ins, etc.
The product lets users create a reminder, choose a reminder schedule, and get notified before the deadline. Paid options can add SMS reminders and backup contact follow-up.
The feedback I got:
> From a UX perspective, the setup flow feels heavier than the mental model of “reminders.” Most people reach for a reminder tool when they want something quick and frictionless. Four steps to create a single reminder raises the question: is this simpler than just setting a phone alarm or putting it in my calendar?
This made me realize I may have a positioning/UX mismatch.
The product is not really meant for casual “remind me in 20 minutes” tasks. It is meant for important dates months away where a single calendar event is easy to ignore or forget.
But if the user sees “reminder app,” they expect setup to be almost instant.
What I’m considering changing:
* Make the default create flow just: title + due date + create
* Preselect a standard reminder schedule
* Keep email enabled by default
* Move notes, SMS, backup contact, and repeat into optional/advanced sections
* Simplify the dashboard around “what needs attention next” instead of showing too many sections
I’m trying to learn from this before I do broader outreach.
Question for other founders/designers:
If you were building this, would you:
1. Simplify the create flow to match the “quick reminder” mental model, or
2. Reposition the product away from “reminders” and more toward “important deadline tracking”?
Product, for context: https://reminders.verysimple.systems