Solo dev building Queryra (AI semantic search plugin for WordPress/WooCommerce). Just got listed in the official integration docs of Oxygen AND Breakdance — two of the biggest WordPress page builders.
The distribution problem:
I had 10+ active installs on WordPress.org but couldn't break through the visibility wall. Reviews require installs, installs require visibility — classic chicken-and-egg. So I started looking for permanent placements outside WordPress.org.
The strategy:
Cold email to Oxygen and Breakdance teams. Both are owned by Soflyy, so technically two emails to the same company. My pitch wasn't "please list us" — it was "here's a complete integration doc I wrote, formatted for your CMS. You just need to review and publish."
What worked:
— Personal intro (who I am, what Queryra does)
— Confirmed compatibility status (empirically tested on their specific versions: Oxygen 6.0.0 stable + Breakdance latest)
— A finished doc draft they could paste into their editor
— Clear CTA: "Should I prepare the same for [other builder]?"
The whole exchange took ~2 weeks. Both docs are now live.
Links:
— Oxygen integration: https://oxygenbuilder.com/documentation/integrations/queryra-ai-search/
— Breakdance integration: https://breakdance.com/documentation/integrations/queryra-ai-search/
— My own integration docs (more detail): https://queryra.com/docs
— The deeper story on why page builder content matters for search: https://queryra.com/blog/page-builders-ai-search-wordpress
— Plugin: https://wordpress.org/plugins/queryra-ai-search
Lessons:
1. Remove ALL friction from the other side. Don't ask them to write content — write it for them. Format it for their CMS. Make publishing a 5-minute task on their end.
2. Page builder communities are underutilized distribution. Every major builder has an integration docs section. Most plugin developers never approach them.
3. Permanent backlinks > one-time blog mentions. These docs will rank in Google + AI engines for years. Already seeing inbound traffic.
Bonus signal: a few days after the docs went live, ChatGPT and Perplexity started surfacing Queryra more frequently when people ask about "WordPress AI search" — measurable AEO lift from authoritative domains linking to me.
Anyone else found unconventional distribution channels for plugins/SaaS? Curious what's worked outside the obvious channels (Product Hunt, Reddit, paid ads).