1
2 Comments

Graduates in Marketing: Here is the List of Must-Haves

I am fortunate to be a mentor for budding entrepreneurs at two universities for their startup accelerators.

Recently, I was asked by a non-business major what she needed to study in order to become a great marketer.

Here is the list I shared with her:

Writing/Grammar - For context in messaging across channels
Macroeconomics - Market forces create opportunities
Statistics - Qualify your product, and understand patterns
Psychology - Humans are buyers, study what makes us think
Network Effects - Compounding effect of your audience and mentors
Storytelling - Personalization is everything
Policy - Understand how legislation can create needs
Analytics - A/B test everything and measure
Personal Selling - Know the sales side. Will help with marketing alignment

What other disciples would you add?

on December 16, 2020