Grew my niche SaaS to over $10k MRR over the course of 2 years (+ launching a new product). AMA
Hey everyone! Brand new to IndieHackers… figured I’d share my story and shed some light on what we’ve done to grow this business to $10k MRR.
As a backstory, I was freelancing web design & development for a few years and started ~5 other online business ideas in the past (some SaaS, some services), but this was the first one that had solid success and continues to grow.
The product came to life when one specific client needed a large amount of phone numbers for a marketing campaign he was doing.
All the other call tracking solutions out there were way too expensive if you needed a bunch of phone numbers, so we found an API that had amazing pricing and decided to build the platform kind of on a whim.
I am solid with design and know the basics of HTML/CSS but am unfortunately not a developer. Luckily, I had a lot of experience in hiring contract developers from when I was doing freelancing, so I hired a guy overseas to help build out an MVP which took about 1-2 months.
From there, it looked extremely barebones BUT functioned well, so we got it into the hands of our first few customers and have been iterating from there ever since (and it looks like 20x better now haha)
The Business: CallScaler – Call Tracking Made To Scale
What we do: Let businesses buy phone numbers to track calls from marketing campaigns & SEO ideas.
Alright… ask away! Would love to chat with you guys!
Also… I do have one big favor to ask. I just launched another SaaS on ProductHunt today called Unison Video https://www.producthunt.com/posts/unison-video - Do you mind taking 2 seconds to shoot me an upvote and/or comment? I will send you flowers and heart-shaped chocolates if you do 😉
As EU and other countries coming with stricter privacy rules which is resulting in shutting down of many Data collecting and tracking companies.
How you going to handle it for your product CallScaler?
Good question. We honestly don't store a whole lot of data about customers to begin with. It's more of a quantitative tracking tool than a qualitative one.
Most of our customers sign up to figure out how many times their number was called to measure the effectiveness of an ad vs. something like Facebook where they collect all this data about someone in order to serve them an ad.
One tricky part is recording calls. The laws are different across the US so we have the capability on there but we leave it up to the user to write how they are going to inform the caller that the call will be recorded.
Long answer short: We'll figure it out if it becomes an issue, but to me, we don't feel like a data-collecting company in the traditional sense and don't feel much of a threat to be shut down.
Btw If you’re in San Diego – hit me up! I just moved here and always looking to be friends with other SaaS people