3
30 Comments

Grill my landing page, please! ๐Ÿ”ฅ

Hi all,

I've launched a new version (trying different options) of a landing page and somehow it does not convert properly.

I watched hotjar recording and updated some parts, however, I would appreciate your honest opinion. Please roast it!๐Ÿ”ฅ

https://www.insiderbuystock.com

Main questions:
โ€“ Is it clear what the service does?
โ€“ Is the Hero section attractive?
โ€“ Is there anything important missing?

Thank you in advance!

on November 16, 2022
  1. 1

    Hey,
    unfiltered braindump:

    1. "Insider trading" sounds illegal
    2. Texts in hero don't clearly tell me how will this help me. I have to deduce it. As H1, I would try something like "Know when insiders buy and sell their stock, so you don't miss out."
    3. Too many links in hero. Get rid of "Home", "How it works", ... link in navbar, it is unnecessary distraction.
    4. Hero image isn't catchy. I would put there moving list of the latest or demo fillings. Something that clearly communicates that it is about investing and being in loop.
    5. Pricing table doesn't make sense. Why to buttons that lead to same place (unnecessary decision making)? Why same benefits twice (additional cognitive load)?
    6. I always add one big CTA at the end of the page
    7. I miss social proof. E.g. testimonials, number of customer, money saved, certifications, etc.
    8. "Last filings from insider trading tracker" section seems out of place. I would put this info in hero position or into 2nd step of how it work
    9. Consider FAQs
    10. I miss clear communication of benefits / features. E.g. "we monitor 923 stocks"
    11. I feel like texts throughout the page could be more straightforward
    12. "See last trades" is it right secondary action in hero area? "How it works?" seems more appropriate to me. Btw. you have either incorrect anchor there or text

    You asked for "grill", so I hope I didn't hurt your feelings. ๐Ÿ˜…

    1. 2

      Opposite! I really appreciate it! Thank you so much for the grill! Added to my list (29 items there so far)

  2. 1

    Congrats on the launch!

    Your landing page (at least on mobile) has lots of glitches. Buttons are misaligned, overlapping text, etc.
    To me, it makes me feel like this is unprofessional and reduces the chance Iโ€™ll buy and start using.

    1. 2

      You're right, I also checked GA, and looks like I have the most traffic from mobile devices... Thanks!

  3. 1

    "Get insider trading emails" kind of makes it sound illegal. "Get alerts when insiders buy shares in their own companies".

    It's reasonably clear, albeit it a bit bland. Nothing screams BUY to me. I think it needs something. Maybe watchlists? Maybe social proof? You're targeting a highly sophisticated user niche. But the billing assumes a frugal DIYer. I'm dubious about the size of this market. Sophisticated users would probably pay much more, for much more. Like Bloomberg machine users. Or Money.net And non-sophisticated users might not understand what the value of the service is, even if they are the target price point.

    1. 1

      Well, the target audience includes all retail investors. For example, you own shares of Tesla, so you, probably, would be happy to know that Elon, or other insiders, reported that they sold shares of Tesla.

      1. 1

        Hmm. It's my understanding that insider selling isn't a strong signal. A lot of it is pre-determined sales. Insider buying can be a signal, particularly (again it varies) in the Biotechnology industry - and another thing to pay attention for are "cluster-buys" e.g. multiple insiders loading up ahead of some event.

  4. 1

    Your website addresses everything in main questions.

    But still, I want to add some points, hope you'll take into consideration.

    1. In Header, Menu section is having too much space and feels uneven.
    2. Include user testimonials other than the last filing section.
    3. Include some more sections like Why Us? How we're different from our others? What's our USP?

    Btw, Congrats!
    Regard: http://businssspost.com/

    1. 1

      Thank you! I agree, need to work a bit on social proof and content.

  5. 1

    It lacks of BENEFITS, the reason why ur customers want to buy ur services.
    You can mentioned like: โ€œ555% gain if u open a short positionโ€ฆ.โ€, sth really attractive ur end users

    1. 1

      Hi HieuTranMMO,
      Do you mean to add "social proof"?
      Thank you!

      1. 1

        It might not be proof, it depends. But what Im trying to say here is u need to show the benefit if the customer buy ur product mate

        1. 1

          Got it, thanks!

  6. 1

    Your message above the fold lack clarity. The point is to catch my attention, draw me in, and then tell me what to do. The message doesn't do that.

    I screenshot and highlighted key points: https://files.catbox.moe/fjgzfs.jpg

    1. 1

      Thank you, Andy! Really cool approach! Let me rewrite that part!

  7. 1

    I'm not your target market but it is not clear what it does.

    How do you define insider trading?

    What is the actual benefit?

    1. 1

      Thank you! Will add those to the page as well!

  8. 1

    Hero message should be benefit focused, not feature focused. "Insider Trading Tracker" is the WHAT, but I want to know HOW my life is better. What is the result of using this tool? Then, put that into the header in a succinct manner.

    Testimonials will help. Design isn't terrible though - def better than most that are shared.

    1. 1

      I am not sure about that. The benefit is clear for the audience by the "WHAT" it does.

    2. 1

      Thank you! It's pure TailwindUI :)
      Good idea about the message in the hero section, appreciated!

  9. 1

    message i clear, but i don't like these message boxes. text is to small and also I don't like the colors (also in step 2)

    1. 1

      Thank you!
      By the "message boxes" do you mean the email alerts on the first picture?

        1. 1

          Go it. So it's not clear that those are emails that you will receive?

          1. 1

            it looks like message boxes, not e-mails. also i don't like the design

            1. 1

              The design of boxes or the website in general?

              1. 1

                the boxes, not the site

                1. 1

                  Got it! Thanks a lot!

  10. 1

    This comment was deleted 3 years ago.

    1. 1

      Hi Handler,
      The old one was just a one-pager, so I decided to split it a bit more.
      I'd say a month...

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