Grinding hard for a year to consult later
In 2022, I joined Novu - an open-source company that automates notifications using different workflows, as the Head of growth.
I was not clear on how I was going to promote an open-source library.
If you do a quick Google search for open-source marketing, you will not find a lot of materials.
And so, I started, like always, to find growth channels as I have done in my previous startup.
And I have found them (like a real hacker). I have taken Novu from 0 to 20k stars in one year, something you will not usually see for open-source companies.
That brought us a Partnership with GitHub, Enterprise companies, more investors reaching out, and a looooot of brand awareness.
When I hit the 20k stars, I opened my newsletter, GitHub20k, to help library owners get the stars / signups / revenue they need.
And it was a hit because I found a niche with a small TAM and no competition.
I was very consistent up until today.
- Find growth hack tricks to get more subscribers to my library.
- Write a newsletter every Saturday at 14:00pm UTC time.
- Go on free meetings to help people (scheduled from my newsletter)
The results?
- Paid consultancy meetings starting from $250 per hour.
- Big influx of leads on buying my special technical articles ($20k per 10 articles).
This would not be possible without DOING THE WORK and showing the results.
Harmozi says, "Do shit, and then talk about it."
And if you also want to learn about open-source growth, feel free to register for my newsletter at:
https://github20k.com
