Adrian Horning fell in love with tech, learned to code, built an audience around scraping, and then built Scrape Creators.
A year later, it's bringing in $10k+ MRR.
Here's Adrian on how he did it. 👇
I was a psych major in college. One day, in one of my internships, I learned about Uber and decided I wanted to be in tech. So, I moved to San Francisco, attended a coding bootcamp, worked for Lyft, and delivered food on my bicycle to make ends meet.
Eventually, I found a job in Utah as a software engineer. I worked for 3 years, saving until I had enough money to live on for about a year with no income. Then, I quit my job in 2022 and focused on entrepreneurship, while extending my runway through freelancing.
These days, I'm working full time on Scrape Creators, a real-time social media scraping API. But that definitely wasn't the first product I built — I knew I wanted to build a business, but I had no idea what that would be.
In June 2024, I settled on Scrape Creators because I love scraping. I had already built many scrapers throughout the years, so it was just a matter of putting them all together.
It was also more aligned with my public persona and audience — some students of my scraping courses actually became customers.
And it helped that I didn't need money up front to start it.
By March 2025, it was paying most of my bills. And now, it's at $10k+ MRR.
Here's my stack:
Render
AWS Lambda
Supabase
Firebase for Auth
Netlify
React
Astro
And the product is usage-based. So customers pay for credits and use the API, just like how all the AI companies are charging.
The biggest challenge was just growing it. But to be honest, I made it harder than it needed to be.
All it took was committing to one product — Scrape Creators. Once I did that and all my focus went into growing it, it wasn't actually that bad.
I had been shooting myself in the foot by having too many other projects. Freelance clients were a distraction too.
Once I went all in on Scrape Creators and said no to everything else, there were some rough months, but it started to grow.
I'm not overly scientific about growth. I just put out content and do stuff that I hope will somehow increase visibility. I'm honestly surprised when people I don't know actually find me.
I don't track where customers are coming from super closely, but I'd say there are two primary channels:
DMs on X
It was really helpful that I had already built up a reputation on X. I did that by putting out a lot of free content, and I think it definitely paid off.
My DMs aren't automated and there's no real strategy behind it. I just reach out.
For example, for two customers, I saw their promo videos/tweets and saw that they were probably scraping social media, so I just asked if they wanted 10k free credits to try my API. I got another customer who replied to one of my tweets. I looked at his bio and saw he was running something that was probably scraping social media, so DM'd him.
Oh, and hilariously enough, I got my first customer by Tweeting out how I scraped their site. The CTO commented and then asked about my product. All very random stuff.
The only automated thing I did was this: I scraped all my X followers and tried to identify people who might be interested in my product. Then I manually DM'd them. I got one customer that way.
The beauty of these API businesses is that you don't need that many customers to make a good amount of money.
If I could tell my younger self something, it would be this: "The best business idea is the one you started 3 years ago."
It almost doesn't matter what the business was — it could've been mowing lawns. What matters is that you start and you focus on it. Because your effort compounds.
Also, I already touched on this, but focus on ONE thing. That book by Gary Keller was so true. I didn't see much progress until I did that.
And stick with it! Every time I started over, I wiped out all the work I'd put in.
Leave a Comment
I like the idea of keeping it simple and focusing on one thing.
That's an awesome achievement! Really impressive that you reached those numbers in just a year. I'd love to hear what helped you scale — personal brand, marketing channels, cold outreach, or something else?
Thanks man! Really dumb luck lol
Really it just was relentlessly focusing on one thing. So just making improvements to the product, DM'ing people on twitter, etc.
My Twitter was a huge asset, building up a brand for a couple years helped tremendously.
But yeah seriously some sales were just completely lucky.
The nice thing about these API/Scraping businesses is you don't need a lot of customers to make good cash flow.
Great how do u do it with tools and automation right now can u let meknow
I mean thats quite a lot of information 😅
But my YouTube has pretty much everything I know: https://www.youtube.com/channel/UCdFJWUa43smRm4IpHBpPg_A
Love this! Turning one killer feature into 10 k ARR is crazy inspiring. I’m itching to whip up a tiny AI-powered tool of my own now—thanks for showing it’s doable!
Thanks basift! Appreciate it 🙏
I especially love the focus on one thing and building an audience first it’s a smart and grounded path that’s easy to respect. Thanks for sharing the journey!
Thanks Rana! That changed everything for me. Focusing on 1 thing.
What's the general moral thoughts on scraping? I want to build an app but when I look around most sites don't like it.
What do you mean? 😅
Scraping is great! I love scraping
Great article! It's inspiring to see how focusing on one product and building an audience paid off. I've been experimenting with building digital tools and your story encourages me to stay consistent. Thanks for sharing your journey!
Thanks man! Yeah focusing on one thing changed everything for me.
Congrats on the achievement! You are doing great work man.
Thank you brother!
I am one of Adrian’s customers. At this point I also consider him a friend. What he doesn’t say in this interview is how customer obsessed he is. If I need anything he responds almost instantly. And he listens and provides the exact features I need. That is the real reason behind his success.
🙇♂️
Thank you my man 🙌
Loved reading this .. the transition from psychology to tech, the bike deliveries, the freelance buffer… it all resonates. It’s refreshing to see someone embrace scraping not just as a tool, but as something they genuinely enjoy. Curious: was there a moment when you really felt “this is going to work”?
Thanks Frank! Dang, thats a good question. So, in the article I should've said where I really got the idea from....
One of my followers sent me a listing on micro acquire for a social media scraping API that was being sold. And tldr, I couldn't believe the numbers. I had no idea something like that was possible.
So really I didn't believe it until I saw an example, and pretty much did the same thing 😅
Ironically they shut down days after they put up the listing.
Ah wow! that really adds an interesting layer. it’s crazy how many things start with a simple “I didn’t think that was even possible.” The fact that it all clicked after seeing a real-life example really stuck with me , it’s like sometimes we need an external spark to turn an idea into somethng real
And yeah, that ending is just the perfect twist 😅
Yuuuup. That example was super helpful
first scraping is cool! Second - appreciate the reminder re focus. it's the hARDEST thing for me as an entrepreneur. HOW were you able to foucs on one thing when you have so many ideas James?
Got to the point where I wasn't progressing cause I kept starting over. I just was determined that I needed to get 1 product to 10k/month and everything else was just a distraction preventing me from that goal.
Also, ngl, seeing that someone else validated that it was gonna work also gave me confidence this could work, I just need to focus on it.
10K a month.
OK - that's what I needed :-)
I'm good to go.
Your story about delivering food on a bike while learning to code and freelancing to extend your runway really resonated. It’s a great reminder that success often comes from simply sticking with it long enough and having the courage to say no to distractions.
Thank you so much! Yup thats it!
Amazing story, Adrian! The "focus on one thing" lesson really resonates - it's so easy to get distracted by multiple projects and miss the real growth opportunities.
Love the approach of manually reaching out via DMs on X rather than going full automation. Shows that genuine human connection still works, even in the API business space.
Congrats on hitting $10k+ MRR in 12 months! Turning your scraping expertise into a thriving business is truly inspiring.
Thanks man appreciate it! Yes focusing on one thing changed my life.
This is super inspiring, Adrian! 👏
I’m currently solo-building an AI presentation tool — and your story really resonated with me. Especially the part about focusing on just one thing. I’ve been juggling multiple ideas and freelance work, but this made me rethink my priorities.
Thanks for sharing your journey so openly. It's stories like this that keep us going! 🚀
Thanks Shahrukh! Yes focusing on one thing literally made all the difference for me.
Love this journey — from psych major to biking for Lyft to building a real business with $10k+ MRR. Super inspiring.
I’m early in launching my own product now, and stories like this give me fuel. Curious — what was the biggest mistake you made before Scrape Creators clicked?
Thanks gizawag! Biggest mistake was just not focusing on one thing. When I started a new thing it was like all my work from previous things just went away.
I was my own worst enemy. I wish I would've just picked something and made it work.
Really inspiring journey! I love how you leveraged your existing skills and interests (scraping) to build something sustainable. The fact that your early audience from your courses turned into customers is a great example of the ‘build in public’ effect.
Curious — what strategies worked best for converting your course students into paying API users? Was it direct outreach, content marketing, or something else?
Thanks Idso! Just luck! 😆 There was no strategy or even action on my part. I just tweeted stuff. Tried to be helpful in my Twitter content and tweeted what I was doing.
This hits hard, especially the part about “just reaching out” and not over-optimizing.
I'm currently launching my first solo product (Lifetime AI ), and honestly, the hardest part is feeling invisible. No audience, no traction (yet), and every tweet feels like it goes into the void.
But seeing this reminds me that early growth really can come from simple human effort, not fancy funnels. Just curiosity, offering value, and staying in motion.
Yup. I feel like I'm learning that you need to provide a lot of free stuff if you're in the beginning stages. I gave, and still give a lot of 10k free credits out to people to try.
Before that I would give free knowledge and free lists away to people.
Gotta add a lot of value to people first.
Totally, giving value upfront is key, and your approach makes a lot of sense.
I do offer a full 7-day free trial on my app for that reason. I want people to experience the real value first. But I also feel like if something truly helps, it’s okay to ask for a fair price after that.
Free builds trust, but sustainability matters too 🙂
That's awesome, I really love the concept. It's also super inspiring. Thank you!
Thanks for the kinda words Ashish!
great experiences! and want to now how to grow X fans early stage?
I gave away a lot of free lists/scripts. Giving away free stuff was really the hack. Giving away useful stuff I should say.
This is really great. I’m building a similar project focused on AI tools for solopreneurs. It’s been tough to balance value and clarity in a small product, an also to grow it up, but I’m learning a lot from these posts.
Good luck!
Incredible journey. Proof that consistency, audience building, and laser focus can really pay off — even in a niche like scraping APIs.
Thanks Jim! Yes focusing on 1 thing literally changed my life.
I'm also a solo SaaS developer, and I constantly need motivation from posts like these.
If I suggest a way to help you generate more leads for your SaaS, would you use it?
If not, how can I improve it so others would be happy to use my product, LeadBuddy?
- tryleadbuddy[dot]com
I’d really appreciate your honest opinion.
Thanks for sharing this with the community!
Honestly, probably giving away a lot of leads lists. Then get some testimonials of people using it.
Loved this story. The "focus on one thing" part really hit home — so many of us try juggling ideas and end up stuck. Super cool how you built the product around what you already enjoyed (scraping) and how your audience naturally turned into customers. Inspiring journey, Adrian! 🔥
Thanks brother! Focusing on one thing literally changed my life.
Really needed to read this today. I'm definitely guilty of shooting myself in the foot with too many side projects and distractions. Your point about "The best business idea is the one you started 3 years ago" and the power of compounding effort is a powerful reminder to just pick one and stick with it. Congrats on your success with Scrape Creators!
Thanks Mumbere! Yes just stick with one thing! Make it work.
Hey Adrian, thank you so much for posting about your past experience and journey. I found it to be really insightful and inspiring to new aspiring tech founders who may not have a technical background. I, personally, am a new aspiring tech founder as well and am currently trying to validate an idea for an AI tool that makes identifying pain points in markets much simpler. I would love to get your perspective as a founder and ask you some questions. Would you be open to a quick 10-15 min chat with me at your convenience? Thank you so much!
Send me an email with your q's [email protected]
Loved this post — especially how you structured pricing around credits. That “just enough complexity” model feels like the sweet spot.
Curious — have you run into customers who wanted more structure (like tiered plans or SLAs)? Or has usage-based been smooth across the board?
Asking as we’re working on something similar in the AI x workflow space where pricing clarity can get tricky.
Ha no I think they are very happy with the credit based model. Much cheaper and flexible for them.
It's amazing, love the idea. And very inspiring too. Thanks!
Thanks fellow Adrian!
Keep up the good work.
Thanks David!
can u explain how u grew it on google ? via ads or via google business ?
I dunno, people just find it 😅
I did do some pSEO pages. And starting to blog more.
"What matters is that you start and you focus on it. Because your effort compounds."
Big!
This is very inspiring to me; thanks for this.
me to
Thanks Max!
This comment was deleted 2 months ago
This is inspiring. Getting your first customer is usually a random thing that isn’t exactly predictable.
Great work!
Thanks tadtoad! Yup, totally right.
What you’re building looks super useful ... especially for teams seeking insights from public X data.
It’s kind of like Tweet Hunter in spirit, but focused more on scraping for leads, trends, or research than content scheduling or audience growth.
Different use case, but definitely some overlap depending on the goal.
Thanks Sonu! Yup, kinda similar!
Very inspiring!
Keep up the good work Adrian
Thanks Mr_ARC!
Love seeing growth like this. Curious what unlocked the biggest traction: SEO, dev forums, or a key integration?
Just focusing on the product and staying in the game. Wasn't one thing. DMing people on twitter offering 10k free credits helped though.
Like it a lot, interesting domain and a healthy no drama shift to focusing on one thing.
Thanks Nikita!
Really enjoyed this! Super refreshing to see a focused, technical product grow organically without chasing hype. Loved how you stayed lean, used clear metrics, and built around real usage. Especially liked the insights around pricing evolution and customer feedback loops -feels very applicable. Thanks for sharing the journey!)
Thanks for the kinda words Ekaterina!
Wow, Adrian’s story really hits home especially the part about juggling freelance work and side projects while trying to build something sustainable. That focus shift he made toward just one product is such a game-changer, and honestly something many of us (myself included) need to hear more often.
What stood out most to me is how “unscripted” his growth path was — no elaborate launch strategy, just showing up, being public, DMing people, and staying consistent. And it worked. That’s a great reminder that you don’t always need a polished playbook to get traction just a real product and a real connection to the people who need it.
Also love the reminder that you don’t need thousands of customers for an API business to work. That mindset alone makes it feel way more attainable.
Big respect to Adrian for sharing the whole journey ups, pivots, and all. Subscribed to his updates for sure. Thanks man!
Thanks Paul! Yup. I don't really know how I get customers, I don't know my ICP that well, and I don't know churn....and its still doing ok!
This article provides a compelling narrative of building a data scraping business. Drawing on my own experience with data scraping, I agree that focusing on specific challenges, such as handling complex website structures and ensuring data accuracy, is vital. However, I believe incorporating the ethical and legal aspects would further enrich the discussion, as these are critical considerations for sustainable data scraping practices.
Really inspiring journey — scaling to $10k MRR in just a year is no small feat, especially in such a competitive space like APIs. It reminds me of how certain consumer apps, like Remini Video Enhancer Mod APK, also focus on solving a clear pain point and grow quickly by delivering real value. Great insights here on keeping things lean and customer-focused.
Great read! Astrology and psychic insights truly enhance everyday life. Tapping into the wisdom of a spiritual psychic or spiritual reading specialist in California brings clarity and positive energy to daily routines.
Super inspiring, Adrian. The “focus on one thing” lesson really resonates, I’ve been guilty of spreading myself across too many projects, and your journey is a sharp reminder that compounding only happens when you stick with one path.
I’m building Coupyn right now (referral code platform), and even though it’s a totally different space, the idea of leaning into what you already know + have an audience for really clicked. You turned your scraping knowledge and community into real traction, that’s gold.
Curious, do you think the usage-based model was a growth unlock from day one, or did you ever test a more traditional tiered pricing structure?
If you don't mind sharing, could you tell what your profit margin is?
Cool to see that ! Keep going !
Cool to see how your existing knowledge (scraping + audience) lined up with the business idea. Makes me think leverage is often more important than chasing a brand-new space.
Wow
Well done, good luck in the future.
this is such a great example of how niche mastery + focus beats chasing trends.
You didn’t just “build a product” — you leveraged your existing skills, audience, and credibility to create something your market already trusted you to deliver.
That focus — cutting distractions, going all-in — is exactly what turns an idea into $10K+ MRR in 12 months.
#SaaSFounders #FocusToScale #BootstrappedGrowth #API
Impressive growth in such a short time — especially in a competitive space like scraping APIs. It really shows the power of niche focus and consistent iteration. I’m curious, what was the single biggest lever that took you from a few users to your first $5K MRR?
I’m really curious about that too!
What a clever setup, this seems just as easy as apify, and I really love how you've made a custom n8n node.
Have you considered sponsoring n8n content creators (they have MASSIVE reach right now), and getting them to use scrapecreators instead of apify?
Similar to adobe - if new people LEARN how to use YOUR product, you become their comfort.
Being active on social media is very important, and data scraping is the way to automate processes online.
Using niche targeting, efficient infrastructure, customer feedback, and consistent marketing, James Fleischmann describes how he scaled a scraping API to $10k+ MRR in 12 months.
That’s awesome progress! Out of curiosity, what was the one thing you think moved the needle the most for growth?
Congrats on 10k MRR — that’s huge.
What actually moved the needle: SEO “how to scrape X” content, integrations, or cold outreach?
Also curious how you handle Cloudflare/protected targets without spooking legit customers (and ToS concerns).
Last one: what’s your activation → first-value path that made trials stick?
Moral of the story: drop the side projects, speak your nerd‑truth online, and don’t be shy about DM’ing strangers. You might just scrape your way to $10K MRR.
This is awesome James! I host a podcast that features technology startups. I checked out your company and wanted to ask if you'd like to be featured on one of our episodes!
Love this kind of builder energy. I work with startups and indie founders on streamlining their funnels and brand — mostly using GoHighLevel for automation and Figma for design. If anyone’s trying to polish their flows or site UX, happy to chat.
This is super insightful — thanks for breaking down both the numbers and the challenges so transparently.
Loved the “build once, monetize over and over” approach with the scraping API — it’s a great reminder that solving unsexy but real problems can be more powerful than chasing shiny tech.
Quick question: did you consider productizing this as a broader automation layer for non-dev users, or is your ideal customer always technical?
Congrats on the growth — following to see what comes next!
Thanks Maria! Yeah target audience is technical. Because they are the ones really doing the volume anyway.
Non technical audience is still cool, but they don't nearly do the volume (most of the time) to move the needle.
Molto interessante , seguo queso sviluppo dall'italia.
🙏🙏
very inspiring story !
Thanks Rick!
cheer up bro!
great!
Really
Impressive growth, especially given how competitive scraping APIs have become. Two quick questions from a founder working on automation (but more people-facing):
How did you balance adding features vs keeping the API simple in the first few months?
Curious how your pricing evolved — was $10K MRR mostly self-serve or did you start adding custom tiers/sales?
Thanks for sharing the journey transparently. Always good to see indie tools win on precision and focus.
Thanks! Ummmm, well it just evolved slowly as people asked for more.
And I usually don't implement something unless many people have asked for it, or I think many people would want it.
Grand Theft Auto (GTA) fans have a lot to celebrate with the rise of platforms dedicated to enhancing their gaming experiences. One of the best places to get all things related to GTA is you're a long-time fan or new to the franchise, this website offers a wealth of information, resources, and updates that every GTA player can appreciate.
This comment was deleted 2 months ago
Thanks Fodd! 🙏
This comment was deleted 7 days ago
Thanks ekk! I wouldn't let that stop you, you can always find cheap APIs on Rapid API that you could re-sell