Growing a template portfolio to $30k/mo
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Anatolii Dmitrienko, founder of Templifica

Anatolii Dmitrienko traded his 9-to-5 for the world of freelancing. It took a decade of client work before he realized exactly what he wanted to build.

Now, his Framer-template business, Templifica, is bringing in $30k/mo.

Here's Anatolii on how he did it. 👇

Career insurance

I started in a small agency after university as a web designer. Two years there gave me a solid base, but I wanted to escape the 9-to-5 cycle and stop trading time for money. I wanted to build something that worked on my terms and generated value even when I wasn't working.

I also wanted career insurance. An audience provides the only real job security these days, so building this business created a safety net for me. Now, I know that no matter what happens to the market, I own a distribution channel that I can take with me anywhere.

So, I shifted to freelancing for more control over my work. For almost a decade, I took on client projects, improved my design skills, and explored different fields.

And currently, I spend most of my time on Templifica — I create Framer website templates for agencies/creators and sometimes partner with other creators. My revenue hovers around $30k/mo. That comes from a mix of one-time template purchases and the Framer affiliate program — approximately 70% from template sales and 30% from partner rewards.

Even with this financial stability, running a business is still a constant hustle. Some days remain chaotic, but the work itself feels far more meaningful than anything I was doing before.

Getting started

I started with zero knowledge of Framer. I spent a few weeks learning the tool by reverse-engineering free templates and studying their construction.

My first product was a free portfolio template. Building it took around two weeks, and I kept it simple. I quickly understood that people care more about a clear structure and a design that solves a specific problem than about overly complex designs.

I use the simplest tech stack possible: just Framer and Figma. Though, you can often skip Figma entirely and design everything directly inside Framer.

Then, I use LemonSqueezy/Polar to process payments.

Templifica

Quick success

It took me three months and two templates to finally break the $1k mark. After that, things moved fast.

Every new launch nearly doubled my revenue month over month. My biggest hit is Fabrica — that template alone has generated over $100k.

My success largely comes down to design and animation. I have a strong background there, and I also learned development and prototyping. That combination allows me to build structures that make sense for specific niches. I focus on creating universal blocks so small businesses can easily customize everything and launch quickly without spending a fortune.

The challenge is the opportunity

I usually decide what template to build based on the audience. Right now, Framer users are mostly designers and tech professionals, so the biggest demand is always for portfolios and agency sites.

However, a major problem exists. That niche is incredibly overcrowded. The intense competition means your work must be head and shoulders above existing options to stay relevant. Otherwise, thousands of other invisible templates will simply bury it.

I usually say tough competition makes the market worth joining. The high quality bar naturally filters out people who show up for a month and disappear. If you stick with it and keep sharpening your design skills, you get a real chance to stand out and build something that earns money.

The challenge is the opportunity.

A straight-forward business model

My business model is intentionally straightforward: I sell Framer templates and my revenue grows almost linearly with the number of templates I ship. No subscriptions, just one-time purchases of individual templates.

I also added a lifetime pass that gives access to all my templates, partner templates, and every future release. This option brings more stability, as some customers prefer a single purchase instead of buying items one at a time.

I closely observe how a new Framer user would interact with each layout and I make every section easy to understand and straightforward to customize, assuming the user has no prior experience. That choice has helped significantly because users who try the free version later return and buy my paid templates once they find the workflow comfortable.

Other than that, there’s no magic spike or secret hack: When I publish more high‑quality templates, the catalog gets stronger, more people find something that fits them, and overall revenue curves up with it.

The value of a personal brand

I had zero social media experience when I started. I had never actively managed a personal account, so I learned the rules from the ground up. I realized quickly that I couldn't just build quietly anymore. Personal branding and product quality are inseparable links of the same chain — clients trust the product more when they see the person behind it, and that trust drives sales.

I followed a strict strategy to gain my first 500 followers. I didn't just broadcast my work; I first engaged with the community and commented on other creators' posts to build connections.

And building in public on X quickly became my main growth channel.

Beyond social media, I diversified my traffic sources.

  • Traffic from the Framer marketplace plays a huge role in my sales.

  • I listed my templates on marketplaces like UI8 and Awwwards for extra exposure. A single backlink from those platforms can drive thousands of visitors.

It was never one big viral moment, but a consistent effort to get eyes on my work from every angle.

If I started over, I would post my work and build my social media presence much earlier. For ten years, I worked in silence, and I accomplished more in just three months of building in public than in that entire decade.

And it wasn't just about the revenue. I connected with a huge number of incredible designers and creators. Plus, I still receive regular job offers because of that visibility. It is hard to overestimate the value of a personal brand.

Experiment constantly

Remember that progress is rarely a straight line. For almost ten years, I felt completely stuck: My income stayed around $2k a month, and I never felt proud of the work I was doing. I believed I had the skills to build something of my own, yet every time I tried to take that step, something held me back.

Constant experimentation helped me in the long run. I kept trying to leave design and jump into something completely different. At different points, I studied 3D, animation, programming, marketing, even music production, just because I felt like it. I’d get excited, hit a wall, give up, and return to design because it paid the bills. A few months later, I’d try something new again. It felt chaotic and frustrating, but I kept learning without noticing it. 

Ten years later, it finally clicked. I found the niche that fit me perfectly, and all those scattered skills suddenly made sense and became useful to a much larger audience. This work's structure suits me well: I can switch between tasks all day (design, building, marketing, newsletters) and never get bored. It turned out to be the ideal setup for how my brain works. 

So, my main advice is simple: Don’t be afraid to try things, even if they look unrelated or impractical. Life rarely works out perfectly on the first try, and most attempts won’t work. You might fail ninety-nine times, but on the hundredth attempt, you may find the thing that fits.

And when you do, it doesn’t just pay the bills, it finally makes you understand why you never quite fit anywhere else.

What's next?

I’m a big fan of automation. The idea of decoupling my time from my income has always sounded incredibly appealing. Over time, I’ve built a system that does that, and my next step is to move up a level, hire a small team, and focus on managing the process instead of being the process.

You can follow along on my X/Twitter. I've been very active there and documented every step from zero, so if you’re curious about the process, you can scroll back and see the whole journey.

Also, you'll find a large pinned post on how to get started with Framer templates and why it's a good decision for designers in 2025.

To see what all of this eventually became, you can also visit my website, templifica.com.

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About the Author

Photo of James Fleischmann James Fleischmann

I've been writing for Indie Hackers for the better part of a decade. In that time, I've interviewed hundreds of startup founders about their wins, losses, and lessons. I'm also the cofounder of dbrief (AI interview assistant) and LoomFlows (customer feedback via Loom). And I write two newsletters: SaaS Watch (micro-SaaS acquisition opportunities) and Ancient Beat (archaeo/anthro news).

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  1. 1

    Awesome story

  2. 4

    Love reading this — it’s inspiring to see how all those years of experimenting and learning finally came together. Templifica feels like the perfect fit for you, and it’s a great reminder to keep trying and building in public.

  3. 3

    That's really interesting thanks for sharing. I'm always experimenting with new digital products and found that it's virtually impossible to sell it through paid ads but possible through your own social media. Did you find any ways to growth hack organic traffic without yourssocial media? I'm employed full-time so the social media part makes it hard to gtm.

    1. 1

      YouTube is actually the best answer to this exact problem. Unlike daily social media that requires constant posting, YouTube works like a content library that compounds over time.

      You can batch-record videos on weekends, and each one keeps working for months or years. Plus subscribers are an owned audience (like email) rather than rented attention from algorithms.

      For template creators and digital product builders, YouTube solves the 'full-time job' problem because it's the only platform where older content still drives traffic. Let me know if you want to talk through how to batch-create content that actually converts.

  4. 3

    Really inspiring breakdown — focusing on templates, distribution, and steady iteration clearly shows how consistent systems lead to sustainable monthly revenue.

  5. 3

    Nice breakdown. Curious whether most of your growth came from distribution (SEO, marketplaces) or from improving the templates themselves over time.

  6. 3

    Before Templifica, Anatolii worked for nearly a decade in client services and freelancing. He wanted a sustainable business that didn’t trade time directly for money and provided.

  7. 1

    Great read, Benjamin. I work with a design subscription agency called Rubik, and we constantly discuss the shift from custom client projects to digital products.

    Seeing you scale Framer templates to this level is really impressive.

    Do you ever find yourself missing the 'bespoke' client side, or is the template model the clear winner for you now?

  8. 2

    This piece hit me harder than I expected — not because of the $30k/mo number, but because of the timeline behind it.

    I’m currently in a stage where I’ve built a product, put in real effort, and still have close to zero users. That “quiet period” where you’re doing the right things but nothing talks back yet. Reading about ten years of feeling stuck at ~$2k/mo, constantly experimenting, doubting, circling back — that felt uncomfortably familiar.

    What stood out most to me was the idea of “career insurance.” Not chasing hype or quick wins, but slowly building something you own — skills, audience, distribution — even when it feels invisible. Especially the line about achieving more in three months of building in public than in ten years of silence. That one stayed with me.

    It’s reassuring to see that what often looks like a sudden breakthrough is really just delayed clarity. The competition, the failed experiments, the long plateau — they weren’t detours, they were prerequisites.

    I don’t know yet if what I’m building is the thing, but stories like this make it easier to keep going without needing immediate proof. Thanks for sharing something that reflects the messy middle, not just the outcome.

  9. 2

    Anatoli is really a legend! He grows fast and his design is always unique. No wonder the results speak for themselves!

  10. 2

    Awesome story. I love how you emphasize personal branding and constant experimentation, that’s often the biggest growth multiplier. For founders looking to scale B2B products, I help set up Reddit-driven lead generation that complements content and community growth while staying human-first and spam-free.

  11. 2

    I never thought I would be the kind of person to fall for an online scam, but one moment of trust cost me a large portion of my savings. A fake message led me to a website that looked exactly like my investment platform, and before I realized what had happened, my account was accessed and my funds were transferred out. I felt helpless and completely overwhelmed.

    A friend recommended MUYERN TRUST HACKER, and from my very first conversation with them, I felt a sense of relief. Their team listened patiently, reviewed my situation, and explained the recovery steps clearly. They didn’t make unrealistic promises—they simply got to work.

    Not long after, the funds were returned to me. Seeing that money back in my account felt unbelievable.

    I’m truly grateful for their professionalism and support. MUYERN TRUST HACKER (Te le gram at: muyerntrusthackertech ) turned a frightening situation into a story of recovery, and I couldn’t be more thankful.

  12. 2

    Thanks for sharing your story. It's an inspiration to show that persistence pays off over time and that you may need to pivot your original idea.

  13. 2

    As James Fleischmann demonstrated, growing a template portfolio to $30k per month requires high-demand designs, consistent updates, strong marketing, customer feedback optimization, diversified platforms, and scalable systems.

  14. 2

    This line hit me: 'I wanted to escape the 9-to-5 cycle and stop trading time for money'.

    Anatolii, your pivot to templates is the ultimate 'career insurance', but most freelancers I talk to are still stuck in that 10-year 'quiet period' you described.

    I’m currently building VigilBill specifically for those who aren't ready to switch to products yet. I realized that while trading time for money, we often 'donate' thousands of dollars because of the friction of manual tracking. My math showed a $20k/year hole for the average freelancer just from 'tracking fatigue'.

    @Anatolii, looking back at your decade of freelancing, do you think having an automated, silent tracker would have helped you fund your transition to Templifica faster, or was the 'chaos' of manual work part of what forced you to innovate?

  15. 2

    The danger is now AI can create compelling websites instantly. This is a sample from Google Studio:

    https://lumina-festival-550498339252.us-west1.run.app

  16. 1

    Really love how Templifica blends design and usability — I’m curious how you prioritize which templates or features deliver the most value. I’m trying to learn from your process!

  17. 1

    Thanks for sharing the numbers. Super inspiring for someone just starting to ship small tools.

  18. 1

    Congrats, that's awesome. I just built a platform that is half the price of Gumroad, I would love feedback, get cocoonly is the domain. Thank you

  19. 1

    Thanks for sharing

  20. 1

    This was really inspiring — especially the reminder that the years of learning, experimenting, and even failing weren’t wasted.

    It’s reassuring to see that growth often happens quietly before it shows up in results. Thanks for sharing the full journey, not just the highlight reel.

  21. 1

    This was such an inspiring read — especially how the success didn’t come overnight but was the result of years of learning, experimenting, and refining. The emphasis on career insurance really hit home — treating an audience and personal brand as assets you own feels like one of the most underrated parts of building an online business.

    I also love the simplicity of the model: high-quality templates with straightforward value that real users can customize easily, combined with smart distribution (marketplaces, social media, SEO). It’s a great reminder that you don’t need a complex SaaS or subscription to build something that scales — just focus, iteration, and consistency.

    Two questions for the community:

    1. For folks building digital products right now, how are you validating demand before launching?

    2. And how early did you start building your own audience before you had a revenue-generating product?

    Huge respect to anyone putting in the long game —this story proves persistence really compounds.

  22. 1

    Very interesting write up, and a lot of lessons to take from your experiences.

  23. 1

    The outlook for “career insurance” made sense. ~

    I perceive this as optionality that is gradually earned. Safety false. Just choices.

    What helped me was thinking of every project as a reusable lesson, not a one-off win. Even setbacks became valuable resources for what came next.

    For those of you reading, I suggest you document your decision as you go. Not meant for anyone. In a future date.

    Of the decisions made so far, which one mattered more than it felt?

  24. 1

    great story. i have started a project in EV charging industry and mostly get things done via AI. i wanna know how much of your work is done via AI and whether that's ok or we should eventually get to a point that we build ourselves and not rely on AI anymore?

  25. 1

    Been wanting to try a new CMS. I don't like any of them. Maybe Framer is the answer.

    The template business is interesting. It feels risky however by depending entirely on the success of the ecosystem around the product that requires templates.

  26. 1

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  27. 1

    The "accomplished more in 3 months of building in public than 10 years of silence" line hits hard. I'm curious about the mechanics of your first 500 followers strategy. You mentioned engaging with the community first before broadcasting - how did you decide which creators/posts to engage with? Was it random, or did you target specific people in the Framer ecosystem? Also - when you say Fabrica generated $100k+, is that over the lifetime of the template or within a specific period? Trying to understand what "success" looks like for a single template in terms of timeline. The career insurance concept is brilliant. An audience as a safety net makes so much sense in 2025.

  28. 1

    Great achievements

  29. 1

    This is exactly why I'm building an accelerator, well done James

  30. 1

    Love reading this

  31. 1

    The importance of market research, consistency, and high-quality designs is highlighted by growing a template portfolio to $30k/month. In order to maximize revenue potential, focused efforts and a thorough understanding of customer needs are necessary.

  32. 1

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  33. 1

    I love how you combined patience, experimentation.

  34. 1

    Such a story sounds inspiring, but to achieve such success, one must master marketing. This reminds me of an AI marketing tool I used before called Amplift, which was a great partner on my entrepreneurial journey and encouraged me through many difficult times.

  35. 1

    This was a really motivating read. Love how you focused on building skills, experimenting, and creating long-term leverage instead of chasing quick wins. The idea of “career insurance” through audience ownership really stood out. Thanks for sharing such an honest breakdown of the journey — super inspiring for anyone trying to build something sustainable.

  36. 1

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  37. 1

    Amplift’s creator filtering removes a lot of low quality accounts which is helpful. ( Amplift .ai)

  38. 1

    @James Fleischmann
    Amazing breakdown, Snow, especially the part about narrowing your ICP by tracking who consistently finds value. Most AI founders never get past that stage.

    Something worth flagging as you scale: the exact non-technical roles you identified (CS, Ops, AMs, team leads) are highly active on Reddit, and they engage deeply with posts about AI agents that feel like “team members.” Those niche subreddits tend to outperform traditional channels for awareness, education, and conversion because the discussions already center around the problems Runbear solves.

    I help founders map their ICP to the right subreddits and craft content that avoids moderation issues while reliably driving real engagement. If you ever want a quick breakdown of where your users already are, and what type of posts actually move them happy to share it.

  39. 1

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  40. 1

    I lost about $10,000 USD in bitcoin, which put me in a tight spot. I was inconsolable and believed that I had reached my lowest moment, with no possibility of getting my money back. Everything changed drastically when I discovered Coin Hack. The company intervened and promptly helped me get my full refund. Their services are highly recommended You can reach them on coinhackrecovery (@) gmail com for a help if you are having issues.

  41. 1

    I lost about $10,000 USD in bitcoin, which put me in a tight spot. I was inconsolable and believed that I had reached my lowest moment, with no possibility of getting my money back. Everything changed drastically when I discovered Coin Hack. The company intervened and promptly helped me get my full refund. Their services are highly recommended You can reach them on coinhackrecovery (@) gmail com for a help if you are having issues.

  42. 1

    Amazing journey! Love how he turned years of experience into a scalable business. Very inspiring to see how consistency, skill-building, and personal branding can completely change your career. Great motivation for creators!

  43. 1

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    1. 0

      This comment was deleted a month ago

      1. 1

        This comment was deleted a month ago

  44. 1

    Love Anatolii’s story. The part that stood out most is how long he operated before finding the exact niche that clicked. A lot of founders underestimate how valuable those “wandering years” really are… but they’re usually where the stack of skills quietly forms.

    What also resonates is how simple his business model is. High-quality output + a clear niche + consistency = $30k/mo. No magic, no viral moment. Just compounding execution.

    Something he mentioned about removing friction really hit home for me. In my world, I’m seeing the same pattern: if you lower the barrier for people to get started, adoption explodes. We’ve been experimenting with a $1 activation model for operations support, and the psychology mirrors exactly what Anatolii experienced AND once people see value, the relationship grows naturally.

    Huge respect for this level of focus and consistency. It’s a great reminder that simple businesses executed well can outperform complicated ones every time.

  45. 1

    I came across your story at the perfect time. I just started my solopreneur journey and your success story gives me hope.

    I come from a marketing background, not engineering. But I recently helped a friend set up a Framer site for his gym and it gave me the confidence that I can do the same for others since it needs very little coding. After sitting with it for a while, I decided to take the template selling route, though I have not listed anything yet.

    If you have any suggestions for someone starting fresh, I would appreciate it.

    1. 1

      This comment was deleted a month ago

  46. 1

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  47. 1

    Rome wasn't built in a day.

  48. 1

    love how this shows the real grind behind a template business most people only see the revenue screenshot not the ten years of skill compounding the part that stood out for me is how he built a simple repeatable system and let distribution do the heavy lifting its a good reminder that momentum comes from shipping consistently not chasing hacks.

  49. 1

    Does anyone have recommendations for better prompt adherence? I've been using kling2-6 to assist with my Kling 2.6 prompts, and the results are pretty stable. Worth a look for the toolset.

  50. 1

    Really inspiring journey! if i want to do same where should i get started from?

    1. 1

      Have you gotten a coach yet, that can give you some lesson and help you out with the DFY set up

  51. 1

    Really inspiring journey! Loved how you turned years of client work into a scalable product business. The consistency, experimentation, and focus on building in public really stand out. Thanks for sharing such a detailed breakdown — lots of great lessons here for anyone starting out.

  52. 1

    very nice

  53. 1

    This is insanely inspiring to read — I just launched my first digital product and I'm very much in that “early days, tiny audience, figuring everything out” stage.

    Hearing how long it took before things really clicked for you is oddly comforting. It’s easy to feel behind when you’re starting out, but your story makes the long game feel a lot more realistic (and worth it).

    Really appreciate the transparency about competition and personal branding too. As someone who’s only recently started building in public, it’s encouraging to see how consistency compounds.

    Thanks for sharing all of this — it gave me a big boost to keep going.

  54. 1

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  55. 1

    I wanted to escape the 9 to 5 and stop trading time for money. I started learning Framer by reverse-engineering templates and built my first simple portfolio. My business model is straightforward. I sell templates with optional lifetime access. I focus on quality and building in public to earn trust and visibility.

    Years of experimenting with design, animation, and programming finally paid off when I found the niche that fits me. Now I automate processes and plan to grow a small team. The key lesson is to keep experimenting, ship consistently, and stay visible.

  56. 1

    Incredible journey! Turning years of experimentation into a $30k/mo template business shows the power of consistency, design skill, and building in public. As I’m building Sketchready[dot]com, I see how empowering creators with simple, accessible design tools can make a huge difference. Excited to see what’s next!

  57. 1

    Love this journey. Ten years of client work looks slow from the outside, but it built the exact skill stack you needed for Templifica to take off. Framer + strong design + building in public is a powerful combo, and the “simple business model = linear growth” lesson is gold. No hacks, just consistent shipping and a personal brand that creates its own safety net. Thanks for sharing the real path behind $30k/mo.

  58. 1

    Incredible journey — I love how you turned a decade of experimentation into a system that finally fits your strengths. Templifica is a great example of combining design skill, product intuition, and audience understanding. The focus on simple, high-quality templates, consistent visibility, and building in public really shows how thoughtful execution beats “tricks” or hacks. Excited to see where the automation and team-building next steps take you — this is the kind of story that inspires other creators to stick with it and iterate.

  59. 1

    resilience is a key in the business world

    and you truly showed how tough you are to show up and do the work

    congrats on you mate and remarkable revenue indeed

    keep it up... all the best

  60. 1

    'I wanted to escape the 9-to-5 cycle and stop trading time for money.'

    That shift from selling hours to selling assets (templates) is the holy grail for designers.

    What stood out to me was your point on 'Career Insurance.' In 2025, an audience and a distribution channel are the only real safety net.

    The fact that you accomplished more in 3 months of building in public than in a decade of silence is the ultimate validation for personal branding. Incredible pivot, Anatolii.

  61. 1

    I personnaly know him on X. Today impressed by this case study. Well done Anatolii Dmitrienko.

  62. 1

    Really inspirational! I started studying web design last year just so I can dive into the template world.

    Now I'm running FreeWebsiteThemes.com, ServiceThemes.com, and HelpThemes.com!

    1. 1

      ¿Qué pastilla es efectiva para abortar?

       

      Se recomienda el medicamento comercialmente llamado pastillas abortivas Bogotá o cytotec, con un compuesto de 200 mcg de misoprostol para lograr un aborto provocado, inicialmente se debe confirmar el embarazo mediante una prueba científica, para posteriormente conocer la dosis adecuada que se debe usar para interrumpir el embarazo, la venta cytotec bogota/medellin en lugares autorizados se debe contar con receta médica. El procedimiento se debe hacer bajo supervisión de un profesional de la salud, para evitar complicaciones, antes de comprar pastilla abortiva

       

      ¿Cómo funcionan las pastillas Cytotec Bogotá ?

       

      ¿Dónde comprar Cytotec en Bogota? Es una pregunta que se hacen todas las mujeres cuando se encuentran en una situación de embarazo no deseado o inesperado, al usar el precio de cytotec, causan cólicos, náuseas, escalofríos, calambres, diarrea, fiebre, vomito, causando contracciones en el útero, luego empieza el sangrado que viene acompañado de coágulos, durante este sangrado debe salir el embrión, que es un tejido de color blanco que no se disuelve, es importante estar muy pendiente de lo que va saliendo, para confirmar que el aborto se completó de manera exitosa. Las pastas para abortar prolongan el sangrado revestimiento que cubre el útero. Después que se complete el aborto se recomienda durante 2 a 3 semanas de manera mínima, esto para eliminar cualquier residuo y el empezar un tratamiento con antibiótico, con el propósito de evitar cualquier infección que pueda provocar el uso del Misoprostol.

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