Growing Facebook Page from 0 to 1400+ likes — 2 months as an introvert

Introverts are not shy people. Though socializing drain our energy. With less meaningful social interactions, I get exhausted very quickly. When possible, I'll find an alternative way to achieve a similar result rather than socializing.

Last year, I worked on a job listing project that connects graduates with startups. The target users are very active on FB, especially jobs and internship related groups. So I decided to focus on building FB audience.

The goal was to get a couple of hundreds of page likes. Starting from scratch, it was boring in the first few weeks. No likes, no shares, low engagement, even low for FB ads.

Then I started looking around, learn, and twisted the content. After 2 months, the page reached more than 1400 page likes and followers. Not huge but a reasonable milestone.

Here are 3 things that help to increase my page engagement:

1. Create more entertain posts

Early on, I only think about posting job links. The problem is, visitors won't share or react to it. They either move on to the next post or leave the page afterward.

Then I looked at SEEK - a big guy on the field. They don't ever post jobs on social media. Instead, they post jokes, quotes about jobs. Which entertaining, and people are more like to share/react.

So I started posting jokes about work and saw the engagement increase.

2. Use illustrations to increase engagement

The jokes and quotes were fine.

Though I remember seeing posts with illustrations often have more engagement. So I started putting pieces of illusions from undraw, combined with funny quotes.

Later, I added an "Office 101" tag on each post as a signature.

This post reached 55,763 people, got over 1,151+ shares and interactions organically

3. Share it where users hang out

When it started to work, I thought about amplifying it — share those jokes and quotes on job-related Facebook groups.

I remember sharing the first post, just before having a nap, seeing people like and share the post was a thrill. I couldn't have a nap after that. The numbers growing every minute. Within 2 days, there are 400+ people who like the page.

A screen of how the posts performed. As you can see, I didn't use many words

Take away

Those 3 tips might not work in every situation, but the main points are:

• Find ways that work for you
• When don't know what to do, learn from the big guys or elsewhere
• Offer something different from your peers to kick start

P/s: Just today, I found out those illustrations are being used by recruiters 😆