Growth can be predictable

In March 2022, I became tired of hearing the phrase, "experiment", chiefly because its use was tied to the ideology of compulsorily failing many times before you succeed. The thing about ideologies is that they inform your purview, which, in turn, determines your results.

When tech marketers are programmed to experiment, they lose sight of efficiency in favour of trying many times until it works. Now, don't get me wrong, I like to try new things, break inefficient structures, and explore.

However, I had to pause and think, what if there were a better way to do growth? What if growth strategies could produce predictable results every time? What if growth mechanisms could support themselves?

To answer these questions, I founded my tech marketing startup The Content Advocates and did a lot of experimenting in a controlled environment.

After two years of breaking things, tearing down biases, and a lot of experimenting, I was able to design a framework for achieving a self-perpetuating growth cycle. It's not just a strategy or a campaign idea. It's an adaptable model for all growth and marketing activities for any business.

Every week, I publish my newsletter where I examine failed startups and show how they could have achieved different results using the self-perpetuating growth methodology.

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