Growth is harder than I thought
I started building SpendTab close to two months ago, and I have barely 10 sign-ups when offering a free plan, mostly from people I know. I have tried building in public on X, posting on LinkedIn, LinkedIn DMs, Reddit posts ( getting shadow banned sometimes before evening posting for no reason, and tried multiple accounts, Cold Emails, no favourable response, and it is a game of numbers. I cannot afford to set up 25 domains and scrape 100,000 emails. SEO growth is slow, and it will take time.
I am in a popular niche, accounting software for small business owners, so it is easier to see a business that needs the service. Does anyone have any growth tips to try out? Thank you.
I will be attaching a link to the website here for review and tips.
Truthfully it’s hard to say as everyone’s reason for not joining up is going to vary to some degree. I’d evaluate the messaging you’re sending out. Do you present as this fixing a real pain point or are you advertising the product? You might need to take a closer look at that and fine tune so people see how this will make their lives better.
The first thing that hits me on the site is that it reads like generic accounting software. Nothing is obviously “for me.” When every section says variations of “track expenses / simple interface / one-click reports,” the visitor’s brain files it under Xero-lite and moves on.
Feels like the real constraint isn’t channels — it’s that the product doesn’t take a strong position on who it’s built for and what painful moment it fixes. Without that, no amount of cold emails or LinkedIn posts can stick.
One sharp insight: SMEs don’t switch accounting tools for “simplicity.” They switch when something in their current setup is hurting. If you name that hurt clearly, growth stops feeling like shouting into the void.
Curious: what’s the specific meltdown moment you built SpendTab to solve?